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Sony’s Cross-Buy is Generating Loyalty



Cordova, TN; April 1, in the year of our Lord 2015--Family Friendly Gaming, the industry leader in covering the family friendly video games is giving credit, and props where they are due. Sony came up with a brilliant idea when they rolled out the Cross-Buy promotion. When you purchase certain games on the Playstation 3, you got a code to download it for free on the Playstation Vita as well. Now Sony has been expanding the Cross-Buy program. Families can purchase certain games on the PS3, PS4, or PS Vita; and then play that game on all three of the systems. Note you will need to download it to each of the systems. Make sure you have enough Internet bandwidth to download the same game three times.

Consumers we talked to absolutely love the Cross-Buy. They love paying for something one time, and then be able to play it on multiple systems. You need to have the same account on each of those machines to make this work. As well as the previously mentioned Internet connection and bandwidth availability. Consumers tell us they like to purchase one physical copy of a game, and then enjoy it on multiple different systems ranging from home consoles to hand helds. The only way Sony could make this better is if they gave away free physical copies of these games after one of the others is purchased.

I have certainly been critical of Sony for a wide array of blunders over the years. From hacking, to discrimination against Christians. From their propaganda and lies to their attacks on the traditional family. In this instance, and in this case Sony is being brilliant. The Cross-Buy promotion they have going on is a step in the right direction. I hope Nintendo and Microsoft are paying close attention to the loyalty Sony is generating with the Cross-Buy promotion. Those two companies have a lot of ground to cover so they better get a move on soon. That is if they ever hope to catch Sony in this particular arena.

God bless,
Paul Bury
Family Friendly Gaming


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