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Is Nintendo Irrelevant?



Cordova, TN; January 23, in the year of our Lord 2015--Family Friendly Gaming, the industry leader in covering the family friendly video games is analyzing a very important question to the video game industry and to families. Is Nintendo Irrelevant? It has been some time since Nintendo has released anything innovative. The overwhelming majority of their video game releases are rehash. Families embraced the Wii and the motion based controls. The 3D in the Nintendo 3DS was actually stolen technology that Nintendo had to pay for1. Nintendo has also lost law suits in patent infringements on the Wii and Wii U2. How many families are aware of this? How many hardcore gamers are aware? Then there are the scandals like their major blunder with Let's Play.

Nintendo has been slow to jump on new technologies. They did finally enter the HD visual arena way after their competition (Sony and Microsoft). The Nintendo home consoles are less powerful than their competition. The Wii U Gamepad is a blatant copy of the tablet devices. To make matters worse the Wii U Gamepad does not do the tablet device as well as iOS or Android. Sales of the Wii U show Nintendo is in last place of the Big Three (Sony, Microsoft, and Nintendo). The only device Nintendo has selling well is the Nintendo 3DS. Yet that hand held is doing worse than its predecessor the Nintendo DS. Nintendo continues to contract along with the video game industry. Which makes me ask are they now irrelevant?

I went from Atari to Nintendo. I have supported Nintendo for decades. Their lack of imagination, insight, and failure to listen is helping Nintendo fail. I remember when Nintendo was cutting edge. I remember when Nintendo was constantly coming up with cool, new technology. I remember when Nintendo gave their supporters a savings at retail (Player's Choice anyone?). Nintendo has the most stale games at the highest prices. Nintendo can’t keep sports game developers happy on their home consoles. All of the problems are piling up for Nintendo. Getting to the point where this camel’s back is about ready to break.

It has been so long since Nintendo has done anything innovative. Families tell me all the time they are sick of the discrimination against Christians in the video game industry. Nintendo has never done anything to improve that. Instead they continue their hate filled archaic company policies. Nintendo could become more transparent. Instead they try to control what is said about them. Want good press Nintendo? Then do good things. Do things worthy of good press. Start to be honest and sincere. Think of your customers first, and sales will come. Stop being so greedy and selfish.

{UPDATE} Nintendo continues to backslide in the wrong direction with the closing of Club Nintendo.

God bless,
Paul Bury
Family Friendly Gaming

1 - http://www.reuters.com/article/2013/03/13/us-nintendo-patent-infringement-idUSBRE92C1DA20130313

2 - http://www.bloomberg.com/news/2014-06-20/nintendo-s-wii-infringed-philips-patents-u-k-court-says.html


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