Update News
NBA Baller Beats Teams with Spalding and Panini
NBA Baller Beats Bundled with Spalding® NBA Game Ball Replica; Features Panini America’s 2012 NBA HOOPS Basketball Trading Cards
Edison, NJ—May 24, in the year of our Lord 2012—Majesco
Entertainment Company (NASDAQ: COOL), publisher of the highly
anticipated and innovative basketball video game NBA Baller
Beats, is teaming up with two world-renowned basketball brands
whose products are set to enhance the authentic basketball
experience in the game.
Majesco Entertainment today confirmed that NBA Baller Beats, a
fun, high-energy and first-of-its kind game that requires
players to use a real basketball to play, will come packaged
with a full-sized officially-licensed NBA game ball replica from
Spalding, the official provider of the NBA game basketball. NBA
Baller Beats, which is set to launch this fall exclusively on
Kinect™ for Xbox 360® video game and entertainment system from
Microsoft, gets players on their feet mastering ball handling
skills while playing to the beat of an electrifying soundtrack.
The Kinect motion sensor captures every movement of both player
and ball to create an entirely new basketball gaming experience.
“With NBA Baller Beats we’re focused on delivering an innovative
game that stays true to the NBA brand so it made perfect sense
to bundle the game with the high-quality NBA game ball replica
from Spalding,” said Jesse Sutton, Chief Executive Officer,
Majesco Entertainment. “Spalding has long been a leader of
innovation and quality and has been providing the NBA with the
official game ball for nearly 30 years.”
Additionally, Majesco Entertainment today revealed a product
integration agreement with sports trading card company Panini
America to feature Panini’s 2012 NBA HOOPS basketball trading
cards as unlockable in-game rewards. NBA Baller Beats lets
players train alongside their favorite NBA franchises unlocking
songs, difficulty levels, over 100 posters and Panini’s NBA
HOOPS trading cards showcasing NBA players’ greatest moves.
“Panini is the world’s largest sports and entertainment
collectibles company and the exclusive trading card of the NBA,”
said Christina Glorioso, Chief Marketing Officer, Majesco
Entertainment. “As players master their moves in NBA Baller
Beats they’ll start to unlock a collection of official Panini
NBA HOOPS trading cards featuring NBA players from every
franchise.”
NBA Baller Beats will make its debut exclusively on Kinect for
Xbox 360 this fall. To view the official NBA Baller Beats teaser
trailer and find out more about the game, please visit:
www.NBABallerBeats.com. For the latest news and alerts
follow us on Twitter @NBABallerBeats and ‘Like’ us on Facebook.
For more information about Spalding, please visit
http://www.spalding.com/. For more information about Panini
America, please visit
http://www.paniniamerica.net/.