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EA Sports Unveils Revolutionary set of Game-Changing Innovations for FIFA Soccer 13
				REDWOOD CITY, Calif. – May 15, in the year of our Lord 
				2012 – Electronic Arts Inc. (NASDAQ: EA) today unveiled 
				five game-changing innovations that will bring revolutionary 
				changes to EA SPORTS™ FIFA Soccer 13 along with the largest and 
				deepest feature set in the history of the franchise.
				
				“We are perfecting the best sports game in the world with 
				innovations that capture all the drama and unpredictability of 
				the real-world game,” said David Rutter, Executive Producer for 
				FIFA 13. “These are game-changing innovations that will 
				revolutionize our artificial intelligence, dribbling, ball 
				control and collisions to create a true battle for possession 
				across the entire pitch, and deliver freedom and creativity in 
				attack.”
				
				The most sophisticated artificial intelligence ever achieved for 
				the FIFA Soccer franchise will drive FIFA Soccer 13 on HD 
				consoles and PC. All-new Attacking Intelligence enables players 
				to analyze space, work harder and smarter to break down 
				defenses, and think two plays ahead. Players now possess the 
				intelligence to create, curve, or alter runs to capitalize on 
				openings as they occur, make runs that pull defenders out of 
				position to open passing channels for teammates, and better 
				position themselves for new attacking opportunities.
				
				In FIFA Soccer 13 every touch matters with the most 
				comprehensive and intuitive dribbling system ever developed. 
				Inspired by the world’s best player, Lionel Messi, Complete 
				Dribbling enables players to face their opponent and use precise 
				dribble touches combined with true 360° mobility with the ball, 
				so it’s easier to be more creative and dangerous in 1v1 
				opportunities. Players change direction quicker, are more 
				explosive accelerating with the ball, and are more effective 
				shielding defenders for longer stretches. FIFA 13 1st Touch 
				Control transforms the way players control the ball, eliminating 
				near-perfect touch for every player on the pitch, and creating 
				variety and uncertainty around ball control. Factors such as 
				defensive pressure, trajectory of the ball, and velocity of the 
				pass now impact a player’s first touch, creating more 
				opportunities for defenders to win back possession.
				
				The second generation of the Player Impact Engine expands 
				physical play from just collisions to off-the-ball battles 
				between players. Defenders push and pull for position, and use 
				their size and strength to win possession or force opponents 
				into poor touches and decisions before the ball arrives. FIFA 13 
				Tactical Free Kicks provides the tools to create dangerous and 
				unpredictable free kicks utilizing the most skillful players on 
				the pitch. Position up to three attacking players over the ball 
				and utilize dummy runs and more passing options to create 
				elaborate free kicks. Opponents can counter by adding or 
				subtracting players to the wall, creeping the wall forward, or 
				sending a bullet man to intercept the pass or block the shot.
				
				FIFA Soccer 13 will also feature:
				· Improved Career Mode with major changes developed in response 
				to requests from the most passionate fans of the franchise.
				· New features to enhance the massive EA SPORTS FIFA online 
				offering, including improvements to the wildly popular 
				Head-To-Head Seasons mode
				· Multiple new features and benefits to EA SPORTS Football Club, 
				the live service that is the heartbeat of FIFA
				· Complete authenticity with more than 500 officially licensed 
				clubs.
				
				Additional new modes and features will be announced in the 
				months ahead.
				
				FIFA Soccer 13 will be available in stores world-wide this fall 
				for the PlayStation®3 computer entertainment system with 
				PlayStation Move support, Xbox 360® videogame and entertainment 
				system with Kinect™, PlayStation®Vita handheld entertainment 
				system, Wii™, PC, PlayStation®2 computer entertainment system, 
				Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, 
				iPad®, iPod® touch and other mobile platforms. The game has not 
				yet been rated.
				
				Join more than nine million fans in the EA SPORTS football 
				community at
				
				http://www.facebook.com/easportsfifa or follow us on Twitter 
				at 
				www.twitter.com/easportsfifa.
				
				EA SPORTS is one of the leading sports entertainment brands in 
				the world, with top-selling videogame franchises, award-winning 
				interactive technology, fan programs and cross-platform digital 
				experiences. EA SPORTS creates connected experiences that ignite 
				the emotion of sports through industry-leading sports 
				videogames, including Madden NFL football, FIFA, NHL® hockey, 
				NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, 
				SSX™, and Fight Night boxing. For more information about EA 
				SPORTS, including news, video, blogs, forums and game apps, 
				please visit 
				www.easports.com.


























