Nintendo Launches My Mario Product Line
Family Friendly Gaming News
REDMOND, Wash.--(January 8, in the year of our Lord 2026)--
Following its launch in Japan, the My Mario series will make its
U.S. debut next month. Inspired by Mario and his Mushroom
Kingdom friends, My Mario is a collection of products, games and
experiences designed to offer fun ways for young children and
their parents to explore, imagine and play side-by-side with
characters like Mario, Luigi, Princess Peach and Yoshi. The My
Mario collection officially launches at Nintendo NEW YORK and
Nintendo SAN FRANCISCO stores on Feb. 19. My Mario products will
also begin arriving at select retail stores nationwide this
spring and will continue to expand throughout the year.
Encompassing experiences, products and apparel created to put
smiles on the faces of young children, their parents and
caregivers, the My Mario series includes products developed in
partnership with a wide range of partners such as Mattel
Fisher-Price and TOMY. Every item is thoughtfully designed to be
a child’s introduction to the creative fun of playing alongside
Mario and friends.
The My Mario series includes:
Two wooden block sets featuring Mario and well-known items from
the Super Mario series: a Mario Wood Block Set (3 pcs) and a
Mario & Friends Wood Block Set (30 pcs).
A free Hello, Mario! app1 for smart devices and Nintendo Switch
systems that lets children, parents and caregivers intuitively
and playfully interact with Mario, which officially launches
Feb. 19 on Apple App Store and Google Play and as a free
download on Nintendo Switch (also playable on Nintendo Switch 2)
via Nintendo eShop.
A My Mario stop-motion animation series – called “It’s Me,
Mario!” – available now on the My Mario website and on the
official Play Nintendo YouTube channel.
A collection of apparel for infants and toddlers, from onesies
to sleepers and outfits for playtime.
An interactive Hello, Mario! board book by Nintendo and
published by Penguin Random House.
Soft toys that include fun rattles and cuddly Mario plush.
Tomy Toomies My Mario collection that will power up bathtime
with bath toys and water squirters inspired by iconic characters
from the Super Mario franchise.
1 Compatible smart device required. Internet required for
download. Data charges may apply.
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