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Sell Me On It



Cordova, TN; December 20, in the year of our Lord 2021 -- Family Friendly Gaming, the industry leader in covering the family friendly video games is continuing to be the voice of diversity in the gaming media, and media at large. I laugh hysterically some days at how backwards PR and Marketing has gotten in the video game industry. Maybe the problem is too many people have hopped back and forth between gaming media and PR/Marketing. Maybe the problem is too many in gaming media have given up any kind of authority and individualism. Maybe too many gaming journalists have been bought off and no longer care. Maybe too many gaming journalists are addicts just waiting on their next fix. Whatever the source of the problem is – it is a definite problem.

It happens almost weekly that someone from PR/Marketing has this entitlement mentality of: “I sent you a press release, when/where are you publishing it?” They seem to have forgotten something really important. Their job is to sell me on it. Their job is to sell me that the press release they are sending is worth our limited financial and temporal resources. If I am going to do some pro bono work that makes them and their client money they must sell me on it. Too often too many in PR/Marketing do nothing to sell me on it. It gets funnier when their story is way off our target audience. I have had people in PR/Marketing get mad at me for not publishing their press releases filled with profanity about a macabre and morbid rated video game. We are Family Friendly Gaming, not macabre and morbid gaming. I have been shocked they are so ignorant and clueless to the target audience they are harassing.

Maybe it has become a lost art. Maybe these people in PR/Marketing expect the story to sell itself. Maybe they are not used to having to work for it. Maybe I expect too much from them. I do laugh when they bug me on when/where we will publish the press release because they are making an assumption. They are assuming it is something that Family Friendly Gaming will cover in the first place. This is the point where I get to have some fun. I have a plethora of responses I use in this situation. This article is one of those responses. The PR/Marketing folk that are actually interested in understanding their target audience will read this article and realize they need to do their job. Maybe they will comprehend a bit better what their job actually is. It is not mass emailing media and then getting fat bonuses from such a little amount of work. Sell me on the story. Sweeten the pot somehow. Catch my interest. After all you are one of hundreds wanting the same thing.

I hope you have a wonderful rest of your day.

God bless,
Paul Bury
Family Friendly Gaming

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