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Where Did They Go?



Cordova, TN; January 22, in the year of our Lord 2018--Family Friendly Gaming, the industry leader in covering the family friendly video games is asking a very important question. Where did they go? You might be wonderful who I am talking about. Who left? When did they leave? Are they coming back? Who am I talking about? Is it someone you know? I am talking about video game companies that go under. You know – belly up, bankrupt, and out of business. I understand that when a company is going bye-bye they are not really focusing on telling everyone they will not be operating anymore. It is why some gaming journalists constantly check the bankruptcy filings to try and find out who is going under and when. Some companies just vanish. They may never file. They might just close up shop with no notification to anyone.

I had an interesting experience recently. A person in the PR industry sent me a press release about Mad Catz coming back. I did not know they had left. I knew THQ went belly up, and was bought out by Nordic. I knew Mojang was sold to Microsoft. The whole Mad Catz incident got me thinking. Why do video game companies only focus on the positives? How are we supposed to know when a company goes away? I recognize some of the signs. A company stops sending out press releases. This does not mean much though. GameMill Entertainment and Little Orbit went extended periods without any transmissions to Family Friendly Gaming. Then out of nowhere they released a few games again. Sure the games from those two companies have been generally lame. They have not updated Twitter or Facebook in years. They still have websites and new games came from them. When the website is gone it is pretty assured they are too.

I wish there was a better exit strategy for video game companies. Why did they go under? What can be done to fix it? Was it management? Was it leadership? Did they spend too much money on one game, and not enough on another one? Were they moochers who expected the gaming media to spend all of our time and money on them? Did they never advertise with gaming media outlets that made them millions of dollars? Were they ungrateful, selfish, and self absorbed? Were their games subpar? It would be nice to have a conversation in the gaming industry on why certain companies went under. It can only happen if these companies start to become open and transparent. What do you think? Would you like to know more about why these companies vanish?

Paul Bury
Family Friendly Gaming

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