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Video Game Flaw - Funding



Cordova, TN; September 25, in the year of our Lord 2017 -- Family Friendly Gaming, the industry leader in covering the family friendly video games is starting a brand new series of articles under the umbrella ‘Video Game Flaw.’ There are flaws in the video game industry that need to be addressed. The first one we are going to touch upon in funding. Recently I heard about Raptr, and Gamewires shutting down normal operations. This is not the first time I have seen gaming portals/websites shut down. In the fact some big names have gone down. It got me thinking that there is a serious flaw in the system. I have done Family Friendly Gaming since 2005. Before that I did Wyldcard’s WAY. None of those gaming media magazines, e-magazines, or websites completely paid for themselves. In fact I lose money on them every single year. I was called to this, and I love doing it. I had day jobs for all of those years.

It astounds me how crooked the existing system is. Video game companies make games and go to PR firms (or their own PR employees) to send out information on their games. This is done to make the public aware and to drum up interest in their products. The PR folks go to gaming media outlets (like Family Friendly Gaming) and ask us to spend our money on publishing their stories. We do, and the video game company makes money. In turn the PR folks get to keep their jobs and many times earn bonuses. Who is left out of the equation? Video game media outlets are left out. We never share in any of the profits. One of the reasons we are left out of the billions of dollars that are made is so there is a lack of corruption. Since we know there are plenty of gaming media outlets that are bought off, that gap did not really help.

So how do gaming media outlets actually get funding? Some have paid portions of their websites. Others get plenty of advertisements. Most of the time the advertisements have come from the gaming companies who are getting really good reviews. Which is why there are bought off gaming sites. Then there are plenty of really good gaming media outlets left out of the advertisement loop. Talk about a good ole boys club – man that is one circle that is hard to break into. Family Friendly Gaming has tried for over a decade. Millions of readers and tens of millions of Youtube views have generated little interest from most of the gaming companies. Why is that? If you have an answer please let me know. As of yet I have been unable to get a straight answer.

Is there a solution to this problem? I believe there is. One idea is a giant pool of money that all gaming media outlets can apply to for advertisements. It should work on a rotation method so none of the established gaming media outlets are left out for long. New companies can apply and there can be a waiting list to get in. Another idea is a reward system for each gaming media outlet. Some sort of profit sharing since we spent money on publishing content related to these games. A separate entity could handle the profit sharing as long as they were fair and balanced. It would also require some sort of a grievance system if it ever was used to try and change review scores. Do you have any ideas on how to improve the existing system?

God bless,
Paul Bury
Family Friendly Gaming

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