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Video Game Disconnect - Hype



Cordova, TN; June 5, in the year of our Lord 2017--Family Friendly Gaming, the industry leader in covering the family friendly video games is continuing our new series under the umbrella Video Game Disconnect. These are articles on areas of double standards and disconnections within the video game industry. This article is on the topic of hype. I feel like this article is too easy. Like taking candy from a baby, or mowing a lawn that is already done. Every single gamer who has been playing video games for a few years knowa about the issue of hype in the video game industry. Too many companies brag that their game is the latest, greatest most amazing piece of software to be put on sale. They do this to generate excitement over their products.

What happens when the hype does not meet the reality? In the past there were angry letters, and calls into a company. They would try to appease annoyed, irritated, and angry fanboys and fangirls. Then emails would be sent to tell the company how we felt. With social media channels there are all kinds of campaigns concerning instances when the game does not meet the hype. There have even been instances of websites being created over the hype not meeting the game. Anyone remember One Man’s Lie? If not, enact an Internet search on it. It was over the game No Man’s Sky. That is just one recent example of the gaming community getting irritated over the hype disconnect.

Why can’t these companies just be honest? Why does PR & Marketing mean liars most of the time? It goes back to the big money issue. These companies are making big money off of video games. They want to squeeze every penny out of gamers they can. Video games are released at over inflated prices, and hype is used to prop up those prices as long as possible. Glitchy games are released and the hype has them beating out the best in that genre. I shake my head when I see some indie game developer claim their game is better than Tetris. Do they mean the graphics of their game beats a game from thirty years ago? I would hope so. Generally they mean the game play experience. Which I happen to question.

Gamers have done a good job in recent years of addressing the disconnect of hype in the video game industry. It seems like there have been so many backlashes that almost every video game release is suffering from this problem. If the PR and Marketing folks would be honest about their games, they would find gamers would be much more forgiving. I am concerned that the backlash happens so often that games that actually do achieve the hype will be falsely accused. Maybe my concern is unfounded. You can give Family Friendly Gaming your opinion on that. Do you have any ideas on how to fix this disconnect? Do you want a better video game industry going forward? What say you?

God bless,
Paul Bury
Family Friendly Gaming


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