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Nintendo’s Price Scam



Cordova, TN; May 15, in the year of our Lord 2017--Family Friendly Gaming, the industry leader in covering the family friendly video games is addressing the giant elephant in the video game room. This topic has been gently touched in the past when it came to Amiibos. Nintendo corrected that during Black Friday 2016. Maybe that was their plan all along. Maybe they listened to Family Friendly Gaming and took action. God knows what is in their hearts, and the motives behind their actions. The problem from Nintendo continues this year in 2017. It may be part of their SOP (Standard Operating Procedure) to keep supplies low so the prices stay high. In fact we have noticed Nintendo games that do not sell get taken from store shelves and then prices increase because Nintendo cut off the supply.

Some might think calling this a scam is too strong. If you think that is too strong then we can agree to disagree. I have been a consumer rights advocate for a very long time. That means certain people within certain video game companies do not want to hear my opinion. When I point out the NES Classic is discontinued when it is constantly selling, or Amiibos are out of stock and there still is a demand; some people do not want me to point that out. They want me to focus on their next product. They want everyone to obsess about whatever they are trying to sell us next. Not everyone likes to buy brand new, or stand in long lines waiting to purchase something. Some of us utilize this thing called patience. Many of us like waiting for used products since they come down in price. I believe Nintendo is trying to kill off the used market by limited supply. Consumers are less likely to sell theirs if they know it cannot be found again. Unless they are holding the products with the hopes they will be able to turn a profit on them.

Mario & Sonic at the Rio 2016 Olympic Game on the Wii U is a great example. It was an abysmal failure in terms of sales for Nintendo. The Nintendo 3DS version of Mario & Sonic at the Rio 2016 Olympic Game actually outsold the Wii U version. Yet prices for Mario & Sonic at the Rio 2016 Olympic Game Wii U soared awhile after the launch. How does that happen? I looked around at retailers and could not find a new or used copy at any of the local retailers. The only thing that makes logical sense to me is Nintendo pulled it. Stores were going to clearance the game, and thus give consumers a fair deal. Maybe some stores did clearance them, and maybe you got in on a fair deal. After all Mario & Sonic at the Rio 2016 Olympic Game on the Wii U came out very overpriced. Sales have been flat which also bolsters my theory that Nintendo pulled the game. There is still some demand for this game. I wish Nintendo has left it on the market and lowered the price. They would have gotten more sales, and maybe Mario & Sonic at the Rio 2016 Olympic Game would have caught on.

Do you think I am right? Do you think I am wrong? Have you noticed Nintendo is one of the few companies without massive prices drops on their games very quickly? Have you ever wondered how they achieve that? Is it because Nintendo’s games are so much better than everyone else? Nintendo has released their stinkers in the past. Is Nintendo scamming customers on prices with their business practices? I am just trying to provoke some thought and discussion within the video game industry. I am also focused on consumer rights over the greed of mega corporations that already have billions in the bank.

God bless,
Paul Bury
Family Friendly Gaming


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