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Lack of Attention to Detail



Cordova, TN; October 9, in the year of our Lord 2017--Family Friendly Gaming, the industry leader in covering the family friendly video games is addressing a serious efficiency problem in the video game PR and Marketing sector of the industry. There is a cost to everything we do. Even when someone volunteers there is a cost to the work they do. When we publish press releases, make videos, write reviews, write news stories, and more there is always a cost. If there is a mistake in the published work there is a cost to fix it, re-upload it, verify it, and certify the results. Why am I talking about all of this? It will become apparent in the next paragraph I promise you. If not, send me an email and I can pay the cost of explaining it a second time.

Too many PR and Marketing folks have no respect for the costs of the work we do. Three to five times every single week I get some press release correction. Sometimes it is an hour after it was sent out, other times a day, etc. We have tried an array of things to teach PR and Marketing folks there is a cost to us for their mistakes. Sadly they are not getting the clear and concise message. I do not comprehend why. Well I should back that up. I suspect it is because they are self-centered and could care less about the damage they do to the gaming media. Like the gaming media outlets that went out of business constantly fixing their mistakes. Why can’t they pay attention to detail? Why can’t they proof and edit their own work before sending it out?

I was taught Attention to Detail in the US Air Force. I understand that not everyone has gone through that discipline. The sloppy press releases we routinely receive with spelling and grammar errors prove that. The inaccurate statements and propaganda also prove that. At least it proves it for me. I have written and talked in videos before about how video game PR and Marketing looks at us as if we are their slaves. Their perspective mistake is where part of this comes from. They only care about themselves and making their client money. Yes they never share that money with us after we have worked hard helping them build those roads. Roads that they drive on.

I noticed this year things are getting worse. Some PR and Marketing folks are now mocking gaming media outlets for finding their long lists of mistakes. Not only are they not paying attention to detail, they don’t plan on improving. They want to mock anyone who has to spend twice the amount of money on covering their sub-standard press releases. That bothers me. I recently had a situation where someone in PR apologized for their mistake and offered to help Family Friendly Gaming. I took them up on their offer. I told them where we needed help. This self-absorbed person had no intention of helping. Their offer was a complete and total lie. I wish I could say it surprised me, but it did not. I have experienced that over and over again from PR and Marketing people. They have no honor and they do not care about us one bit. Their lack of professionalism is apalling.

God bless,
Paul Bury
Family Friendly Gaming

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