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Too Many Press Releases are Ads



Cordova, TN; August 1, in the year of our Lord 2016--Family Friendly Gaming, the industry leader in covering the family friendly video games is discussing a disturbing trend in the video game industry. Too many of the press releases that companies are sending out are just advertisements. Look at many of the press releases for Day One Editions of video games. How about the Collector’s Editions? Many of these press releases come with advertisement links to the company’s stores. Then readers can give those companies excessive amounts of money for worthless trinkets. Maybe it hits me harder since some of my ancestors sold portions of America for trinkets.

This is one of the reasons Family Friendly Gaming heavily edits the press releases these companies send out. There is the propaganda and lying problem in many of the press releases. We are also realizing that too many companies are including advertisement links to their Youtube, Facebook, Twitter, and stores. They are trying to use the gaming media as free advertisement avenues. This is insulting when it comes from millionaire and billionaire companies. They can afford to pay for the advertisements they are sending out. Instead they lie and say it is a press release. That can be a pretty blurry line. Know what is not blurry? Statements like: “Purchase it now.”

We are always on the look out here at Family Friendly Gaming for companies trying to sneak by their advertisements as press releases. I love the press releases that are all about how they have a new video on their Youtube channel. *cough* ADVERTISEMENT *cough*. What dismays me is to see other gaming sites publish these advertisements as if they are actual, real, and genuine news. How about the statement in some press releases that says: “for more information on this game go to the company’s website.” Guess readers never need to use that gaming site for information again huh? Publishing that shoots gaming media outlets in the foot.

What can be done when company employees masquerade as fanboys and demand the coverage? Well, for anyone with a backbone the answer is simple. Report the news and ask for payment for the advertisements. Or drop the advertisements and be ready for an answer when the PR contact checks in if you saw the advertisement they tried to sneak in as a press release. When enough gaming media outlets band together, change will happen. When too many gaming sites give away the milk, the cow will never get sold. Unity, and solidarity are needed in the video game industry. Let us make the video game industry great again.

God bless,
Paul Bury
Family Friendly Gaming


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