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Laziness in the Industry



Cordova, TN; September 19, in the year of our Lord 2016--Family Friendly Gaming, the industry leader in covering the family friendly video games is exposing a major issue in the video game industry. What is it? How does it impact you? It is the mean, nasty, and hateful laziness. On May 18, 2013 we established a policy on Kickstarter and free apps (this can be found in the News Archives and on the About Us page). We also have a note on free apps on our Reviews page. We still get emails asking us to publish stories on Kickstarter campaigns. We still get emails asking us to review some disposable free app (actually they are repeat pay to play). How hard is it to spend two minutes checking out our Reviews page? How hard is it to check out the About Us page? How difficult it is for people in PR to actually have some common sense, and pride in their jobs?

A single email is generally ignored. We figure they are lazy and selfishly trying to get their way. Like they are trying to sneak something into the news cycle in an underhanded and unethical way. The ones that really get under my skin is when they check in, and check back multiple times. I get direct messages from lazy PR people asking about coverage for something we have clearly communicated we don’t cover. I get multiple emails asking about covering their product. They have so little respect for us and what we do. All they care about it making their client money, and thus keeping their personage employed. They don’t care if it is not a good fit. I have seen casino apps sent to us. We don’t cover gambling. That is clearly defined on multiple pages. They don’t care.

I had someone recently bother me on that Linkedin website about their press release that had already been rejected because their game was offensive on so many levels. If this person had spent three minutes looking at our e-magazines, and some of our red news stories they would immediately know the game was not for us. To make matters worse this person wanted to argue with me. Oh yeah that gets you past the gate keeper (dripping with sarcasm). It was too much effort to realize they were annoying people at Family Friendly Gaming. It astounds me the level of laziness in too many people in PR in the video game industry. I expect more from them. I expect responses when we publish their stories. I expect responses when we ask questions. I expect intelligent targeting of their stories.

I know, I know, I am asking quite a bit of some people who only think of themselves. I know I am expecting a lot from people who are absolutely clueless when it comes to proper targeting. I know I am expecting drive, morals, and ethics from many who are the exact opposite of that. I saw a movie recently. The movie is called My Many Sons. It is about the real life of Don Meyer. He was the college basketball coach with the most wins for awhile there. He expected greatness from everyone. He expected everyone to go the extra mile. He was blunt, transparent, and clear. I realize that is one of the problems in video games today. The lack of greatness. The lack of going the extra mile. The laziness has permeated too deep and too far in too many places. I expect more. Do you?

God bless,
Paul Bury
Family Friendly Gaming


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