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Job Hopping in PR



Cordova, TN; April 4, in the year of our Lord 2016--Family Friendly Gaming, the industry leader in covering the family friendly video games is peeling back the curtain with some thoughts on the job hopping that happens in the PR industry. If you are not versed on this, we see this first hand all the time. People move around from company to company in the PR video game industry. It even happens to the companies that release movies and DVDs. Stability and longevity is rare to find. In fact working with the same person at the same company for five years is very rare. Why does this happen? Anyone out in Family Friendly Gaming Universe have any ideas? If you do please fire me an email. For now I will share some of my thoughts and insights.

PR is one of the worst industries when it comes to metrics. How can you prove the work you do in PR actually turns to real sales? Some products sell themselves and PR needs to stay out of the way to ensure good sales. Other products are so horrible no matter who you are – sales are not coming. There are of course products somewhere in between those two extremes. The first problem is it is hard to tell who is actually having results, and who is a worthless liar. Then there are certain people in gaming media with an axe to grind. Maybe they discriminate against Christians and are going to hate any Christian made product. They won’t help PR make money for their clients if they are closed minded bigots. People have feelings and sometimes those feelings get hurt. It goes both ways, some people in PR discriminate against certain media outlets.

Another problem I have noticed is the lack of integrity and ethics from too many people in PR. It seems the thieves, liars, and cheats get promoted whereas the good, honest, moral, and ethical get dumped on. At times I have wondered if the entire PR industry is evil because I have run into so many evil, vile, selfish, and wicked people. Every so often I come across a good one. To me the entire PR industry is 100% backwards. The bad people are prospering and the good people are being cheated. Attached to this is poor targeting. I wish I could write tickets for every single time someone in PR improperly targets. There is no accountability for their mistakes. I have scientifically tested a variety of responses to get my point across. None of them work. Why? They are not held accountable for their mistakes.

The final observation I have made is the grass is greener on the other side syndrome. Too many people in PR spend so much time working with lies they are not capable of noticing truth when it is right in front of them. They eat the lies they themselves feed others all the time. They must think we are all stupid. Or we have no memory of exposing them as liars before. So they go to where the grass is greener. Why? To start over, and because they ate up the lies they were told that the grass was greener on the other side. I lost track of how many people in PR told me they thought their new job would be better, and they were wrong. Maybe someday they will mature and learn from that mistake.

God bless,
Paul Bury
Family Friendly Gaming


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