News
Sony Computer Entertainment America and Taco Bell Give Fans the Chance to Win PlayStation Vita Before You Can Buy It
Thousands Around the U.S. will Win a PlayStation®Vita Before Launch, Only at Taco Bell
FOSTER CITY, Calif., Jan. 11, in the year of our Lord
2012 -- Sony Computer Entertainment America LLC.
(SCEA) and Taco Bell Corp. today announced a new "Unlock the
Box" promotion to give away one PlayStation® Vita (PS Vita)
portable entertainment system for every 15 minutes to consumers
beginning January 26, 2012. Fans will have the chance to win a
PS Vita before it becomes available in U.S. stores on February
22, 2012, exclusively through Taco Bell.
"This partnership is the perfect way to deliver PS Vita's game
changing technology directly to our passionate fans in the weeks
leading up to launch," said Guy Longworth senior vice president
of marketing and PlayStation Network at Sony Computer
Entertainment America LLC. "We know anticipation around PS Vita
in the U.S. is reaching a fever pitch, and we're happy to be
working with Taco Bell to give away one PS Vita for every
fifteen minutes, ensuring thousands of gamers get their hands on
the revolutionary entertainment system before it becomes
available in stores."
At participating Taco Bell locations from January 26 through
March 11, 2012, Taco Bell and PlayStation fans can "Unlock the
Box" for a chance to win a PS Vita. Codes found on Taco Bell's
specially marked $5 Buck Box – which includes a Cheesy Gordita
Crunch, Crunchy Taco, Burrito Supreme® and medium fountain drink
– can be entered online for an instant chance to win a PS Vita
prize pack. Prize packs include one PS Vita 3G/Wi-Fi model, one
Little Deviants game, one 4GB PS Vita Memory Card, and a choice
of one of the following games: ModNation Racers: Road Trip,
LittleBigPlanet or MLB 12 The Show*.
Consumers can win a PS Vita through a total of three different
ways. In addition to "Unlock the Box," fans can win through Taco
Bell's mobile app by battling their friends on Reality Fighters™
Dojo, an exclusive augmented reality game experience set on the
$5 Buck Box. The third opportunity is by entering an online
contest that will encourage users to boast about what they'd be
willing to do for a PS Vita. Consumer videos and images that are
submitted will be placed in an online gallery where viewers can
vote for the winners.
"Taco Bell has always been a brand of firsts and we wanted to
kick off the year with an innovative combination – our great
food, PlayStation's cool new technology and multiple ways to
play and win," said Brian Niccol, Chief Marketing and Innovation
Officer at Taco Bell Corp. "We have an incredibly engaged
customer fan base and we are excited to leverage this
partnership and help them become early adopters."
PS Vita will launch in the U.S. on February 22, 2012 and be
available at major retailers for $249.99 (MSRP) for the Wi-Fi
model and $299.99 (MSRP) for the 3G/Wi-Fi model. The PS Vita
system will offer unparalleled interactive entertainment anytime
and anywhere, bringing consumers new ways to play through its
stunning 5-inch OLED multi-touch screen and rear touch pad, dual
analog sticks, six-axis motion sensing system, and dual cameras.
With nearly 100 games currently in production from first and
third party studios including "Sound Shapes™," "wipEout® 2048,"
EA SPORTS 'FIFA,' and many more, PS Vita is poised to deliver
gameplay experiences unmatched by any handheld or mobile device
on the market.
*Select software titles will be shipped at launch and may not be
available at time of win.
No Purchase Necessary to Enter or Win. Game begins at 12:01 AM
(ET) on 1/26/12 and ends at 11:59 PM (ET) on 3/11/12. Void Where
Prohibited. Game open to legal residents of the 50 United States
or D.C. who are 18 or older (19 in Al or NE). For one (1) free
Code by mail, while supplies last, send self-addressed stamped
business size (#10) envelope to: Taco Bell® Big Box Request,
P.O. Box 9319, Medford, NY 11763-9319, postmarked by 3/1/12 and
received 3/5/12. Subject to Official Rules at
http://unlock.tacobell.com.