News
Hit Entertainment Partners with Bigplay Studios to Launch First Bob the Builder App
New York, NY— January 10, in the year of our Lord 2012—HIT
Entertainment, one of the world’s leading providers of
high-quality children’s entertainment, and BigPlay Studios, a
noteworthy developer of game, education, and book apps, have
announced the launch of Bob the Builder™: Muck’s Train to
Trouble for the iPad®, iPhone®, and iPod Touch®, available in
Apple’s App store this week. This marks the very first app
release for the Bob the Builder brand.
Bob the Builder: Muck’s Train to Trouble is an interactive
reading experience which also features unique painting
activities, video clips, and games. Every page includes dynamic
narration, familiar character voices, custom animations and easy
to read words with highlighted text. Children will follow along
as Bob and the team build a train ride at the Dinosaur Fun Park.
Muck discovers rocks in her path and tries to solve the problem
without asking for help from the other diggers, with dangerous
consequences!
With this first Bob the Builder app, HIT Entertainment adds to
its growing iOS apps portfolio which includes several
top-selling and critically-acclaimed apps featuring Thomas &
Friends™, Angelina Ballerina™, Fireman Sam™, and Barney™.
“We are thrilled to usher Bob the Builder into the apps arena
with Muck’s Train to Trouble. This story-inspired app introduces
unique interactive features that draw from Bob’s colorful CGI
world and offers a new reading and play experience for kids and
families,” said Natasha Fishman, Senior Vice President, Global
Brand Management and Digital Media. “We are excited to
collaborate with Big Play Studios on this new book app where Bob
fans will encounter fun and activities on every page.”
Carl Lavin, CEO of BigPlay Studios said, “HIT Entertainment has
an amazing portfolio of children’s brands, and it has been an
absolute pleasure to collaborate with them on the debut Bob the
Builder app. Utilizing the creative, design and development
resources of BigPlay, bringing Bob the Builder to new platforms
has been a thrill.”
Bob the Builder was created in the UK in 1998 and made its US
television debut in 2001. The show currently airs in over 240
territories and in 45 languages. It can be seen daily in the US
on PBS KIDS® and Sprout® and in the UK on BBC2, CBeebies and
Nick Jr. Episodes are also available for download through
iTunes. For more information about Bob the Builder, and the
Can-Do Crew please visit
www.bobthebuilder.com.
The Bob the Builder: Muck’s Train to Trouble app is available
for $2.99 USD/£1.99 GBP on iPad, iPhone 3GS and above, and iPod
Touch 3rd and 4th generations at
www.itunes.com/appstore/.
Bob the Builder Video Demonstration:
US:
http://www.youtube.com/watch?v=0-ldQelGZmg