News
Activision and Hasbro Team Up to Create Transformers Prime Video Game
New Action Brawler Game Planned to Launch this Year Exclusively on Nintendo Platforms
London , UK – March 15th, in the year of our Lord 2012
– Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), is bringing the
ultimate TRANSFORMERS video game experience to kids of all ages
with the TRANSFORMERS PRIME video game for Nintendo Platforms.
Based on the hit animated television show produced by Hasbro
Studios and currently airing on Cartoon Network television
network in the U.K., the game lets fans play as their favourite
AUTOBOT characters and embark on an action-packed adventure to
save the earth from the evil MEGATRON and his new secret
weapon. Players step into the roles of OPTIMUS PRIME,
BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD and more as they
explore unique vistas all around the world with brawler-style
combat and diverse driving sequences. Along the way, gamers
cultivate friendships with Jack, Miko and Raf – the human
characters from the show – as Team Prime sets out to protect
mankind and eliminate the DECEPTICONS once and for all.
“Hasbro Studios has done a phenomenal job with the TRANSFORMERS
PRIME television show,” said David Oxford, Executive Vice
President at Activision Publishing. “We are collaborating
closely with the series creators to capture all the adventure,
humour and friendships from the show to create an authentic
action experience for TRANSFORMERS fans of all ages to enjoy.”
“Hasbro is thrilled to be working with Activision again on an
exciting new TRANSFORMERS video game,” said Mark Blecher, Senior
Vice President of Digital Media and Marketing at Hasbro. “The
TRANSFORMERS PRIME animated series has resonated strongly with
kids and fans and we’re looking forward to delivering this new
way to experience the adventure.”
TRANSFORMERS PRIME will hit stores later this year and is being
developed exclusively for Nintendo’s Wii™ system and the
Nintendo 3DS™ hand-held system by Now Production (NowPro), and
for the Nintendo DS™ hand-held system by Altron Corporation.
The game has not yet been PEGI rated.
For more information and exclusive updates, fans can visit
www.TransformersPrimeTheGame.com.