News
Striiv - A Sleek Portable Device That Makes Fitness Fun
REDWOOD CITY, CA, August 31, in the year of our Lord
2011 – Fitness is about to become a lot more fun with
Striiv. The Silicon Valley-based start-up today revealed its
first product which takes active gaming outside of the living
room to turn everyday activities into fitness opportunities. A
sleek, portable fitness device, Striiv motivates activity
throughout the day via games, personal goals, and donation
opportunities -- all powered by physical activity.
Striiv offers a playful approach to fitness. Comprised of social
game and technology industry veterans, the team behind Striiv
brings a wealth of business and development experience to
defining this new product category at the forefront of gaming
and personal health. Whether it’s a real workout or simple daily
interactions like walking to lunch, taking the stairs, or
shopping – with Striiv any activity is earned, tracked and
transformed into an opportunity to get fit, give back, and have
fun.
“Fitness and health are top-of-mind today. But for many people,
especially moms juggling careers and family, finding time for
exercise is hard to fit in to a busy day,” says David Wang, CEO
and co-founder of Striiv. “We’ve combined charities, gaming, and
personal challenges with cutting-edge technology to create a
seamless way to motivate physical activity. We’re building a
playful and inspiring ‘movement around movement’ so that fitness
now fits throughout your day. ”
Small, convenient and designed to easily move between a key
chain, belt clip, or pocket, Striiv is always with you and
always on. Striiv features a high-resolution color touch screen
to track your progress. Key features include:
Walkathon in Your Pocket: With Striiv every step counts toward a
donation to charity. At launch, Striiv is partnering with
GlobalGiving to donate clean water to children in South America
or a polio vaccine to a child in India. New charitable partners
will be added over time.
Activity-Based Games: Unlike traditional time-based social
games, Striiv games are completely powered by physical activity.
In the first game, MyLand, the more you move, the more your
enchanted island fills with exotic wildlife and plants. More
games will be added.
Daily Challenges and Trophies: Earn rewards and bonuses for
walking to lunch or taking the stairs. Unlock daily challenges
based on real-world distances, from climbing the Eiffel Tower to
crossing the Golden Gate Bridge.
TruMotion Technology: Striiv’s proprietary TruMotion technology
is always on and can sense if you are walking, running, and even
climbing stairs or hiking.
Striiv is designed to be used directly out of the box, no set up
required. Tutorials are built into the device. Additionally,
Striiv can be connected to an online portal via a computer USB
port to upgrade new applications, charities, and games, or post
updates to Facebook.
Striiv launches in mid-October for $99. To pre-order Striiv,
visit
www.striiv.com.