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Scholastic Touch and Tilt Apps now Available

 

February 17, in the year of our Lord 2010 - Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, today launched iPhone- (™) and iPod touch -capable versions of two titles from its “Touch & Tilt” series of storybook applications, which were released for iPad earlier this year. I LOVE YOU THROUGH AND THROUGH and GO, CLIFFORD, GO!, introduce age-appropriate, re-playable reading experiences that leverage the unique technologies of the iPhone and iPod touch to bring the books to life. These storybook apps allow the youngest of children to read and play independently – seamlessly combining how they naturally want to interact with the story and characters with the unique capabilities of the platforms to provide hours of reading and play. These new apps, like the original iPad versions, are available through the iTunes App Store. Both are $4.99 (additional product details below).

The I LOVE YOU and GO, CLIFFORD, GO! storybook apps join other highly rated Scholastic game apps already available for iPhone and iPod touch devices: CLIFFORD’S BE BIG WITH WORDS which promotes word-building, vocabulary and spelling skills; I SPY SPOOKY MANSION and I SPY RIDDLE RACE, which take the beloved seek-and-find game to new levels of interactivity and competition; THE 39 CLUES (™) MADRIGAL MAZE, which extends the popular book series adventure; WORD GIRL (™) WORD HUNT, an action-packed vocabulary boosting game; and GOOSEBUMPS (™) PHOTOSHOCK, which transforms photos into ghastly images.

Scholastic Media released its “Touch & Tilt” line of iPad storybook apps in January. In addition to I LOVE YOU and CLIFFORD (™), THE MAGIC SCHOOL BUS (™): OCEANS debuted as an immediate top-seller and continues to be. One of the very few science-focused educational apps on the App Store, THE MAGIC SCHOOL BUS: OCEANS is based on the popular book and television series.

I LOVE YOU THROUGH AND THROUGH
* Based on the Scholastic book by Bernadette Rossetti-Shustak and illustrated by Caroline Jayne Church (More than 1.8 million copies in print)
* Age: 2 and up / $4.99 U.S. Only
* Perfect for preschoolers, this app focuses on “emotional play” – encouraging children to understand the moods, sentiments and emotions that bring characters to life
* Simple “Touch & Tilt” animated interactions make it easy for the youngest of children to engage with the story
o Touch the words to hear the story and then touch again to pause; touch characters or objects to watch a fun animation and see them move
o Tilt the iPhone or iPod touch to watch the story characters lean and move, bringing them to life
* Lively narration, original music and sound effects make the story come alive
* Individual words highlight as they are read aloud, to aid reading skills
* Options allow parents to turn off music and narration so the child can read the story on his/her own, or have the story read to them—just like a physical book

GO, CLIFFORD, GO!
* Based on the Scholastic book series by Norman Bridwell (More than 126 million books in print from the Clifford series)
* Age 2 and up / $4.99 U.S. only
* The app combines the beloved Big Red Dog with a topic that all kids enjoy: vehicles and motion. Users play along with Clifford as he encounters trucks, trains, planes, and motorcycles that go whizzing by.
* “Touch & Tilt” animated interactions make it easy for children to engage with the story
o Touch the pictures and words to hear the story and see the characters move
o Tilt the iPhone or iPod touch to make the trees sway, waves roll and characters animate
* Re-playable Game
o After reading the story, kids can play an action game in which they drive the vehicles featured in the story and collect bones for Clifford
* Lively narration, music and sound effects make the story come to life
* Individual words are highlighted as they are read aloud, to aid reading skills. Options allow parents to turn off music and narration so that the child can read the story on his/her own or have the story read to them by a parent—just like a physical book.

All of Scholastic Media’s apps (like all of its interactive products) are developed in-house, ensuring fidelity to the tone, look, and feel of beloved Scholastic brands while guaranteeing that parents can trust the apps to be educational and entertaining. For more information on Scholastic apps please visit: www.scholastic.com/apps or www.itunes.com/appstore/

  

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