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PapayaMobile and BulkyPix Announce Multi-Title Deal


LONDON-July 28th, in the year of our Lord 2011 PapayaMobile, the leading social gaming network on Android with over 22 million users, is today announcing a multi-title deal with BulkyPix, a leading international cross-platform digital entertainment publisher. The following BulkyPix titles will be initially added to the Papaya network with others to follow: Saving Private Sheep, A Moon for the Sky, and Hills of Glory: WWII.

Each title will benefit from Papaya's one-stop monetisation services and distribution in China as a part of the social network's new Gateway to China program.

By releasing their games on Papaya, BulkyPix will gain distribution to over 22 million worldwide users, access to Papaya's seamless billing solutions, including Papaya's virtual currency and in-app billing solutions, and entrance into the Chinese market through Papaya's Gateway to China programme. BulkyPix will now have access to Papaya features such as news feeds, p-mail, leaderboards, chat, achievements and a sophisticated avatar system. Additionally, by partnering with Papaya, BulkyPix improves its reach and strengthens its brand both in China and on the broader global level.

"We're dedicated to continuously expanding the already great content available on the Papaya social network, hence BulkyPix is a natural partner for us," said Si Shen, CEO of PapayaMobile. "The Papaya network is an independent platform that developers can use to make their games more social and viral, while optimising monetisation by reaching a worldwide gaming audience."

"Working with Papaya will provide us with access to the Chinese market and localisation services, as well as local knowledge and expertise," said Oliver Pierre, CEO of BulkyPix. "Our releases on Papaya will also directly benefit from Papaya's global social network. We're excited about releasing our games to 22 million people that love social mobile games."


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