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Madden NFL Football Tackles Retailers for Nintendo 3DS Launch


REDWOOD CITY, Calif. – March 23, in the year of our Lord 2011 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL Football, the first EA SPORTS title available for the highly anticipated Nintendo 3DS™, has shipped to retail stores throughout North America and will be available on Sunday, March 27th to coincide with the launch of the Nintendo 3DS. Madden NFL Football delivers captivating gameplay in 3D, providing a robust and authentic NFL experience consistent with the renowned football video game franchise.

Madden NFL Football offers a comprehensive handheld experience with exciting modes, such as authentic 11-on-11 football, fast-paced 5-on-5 action and Season Mode. Additional features jump off the screen with 3D graphics, such as “Spotlight Moments” and “Call Your Shots”. Utilizing the remarkable power of the Nintendo 3DS Touch Screen, “Call Your Shots” allows users to draw their own plays, on-the-fly, directly on the screen.

With three types of play calling—GameFlow, Classic, and Arcade—Madden NFL Football provides an enjoyable experience for gamers of all skill levels. GameFlow automatically selects the best play for the situation based on real NFL team gameplans; streamlining play calling and shortening overall game length for a more accessible experience. Classic play call allows users to experience the full depth of selecting formations and individual plays, while Arcade play call simplifies options through a more concentrated playbook.

Madden NFL Football brings each of the 32 NFL teams and stadiums to life like never before with a presentation optimized for viewing in 3D. Making the most of the unique stereoscopic 3D presentation format, every gameplay, cut-scene, and replay camera has been specially tuned to give stronger, more dramatic 3D views. Harnessing the power of the Nintendo 3DS hardware, Madden NFL Football delivers a console-like experience to the Nintendo handheld, making it the perfect on-the-go game for every football fan.

Madden NFL Football has been rated “E” for Everyone by the Entertainment Software Ratings Board (ESRB).

Madden NFL Football for Nintendo 3DS is developed in Raleigh, North Carolina by the EA North Carolina studio.

For more information about Madden NFL Football please visit maddenNFL.easports.com.

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