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MY LITTLE PONY Interactive Storybook App


MY LITTLE PONY Fans Can Enjoy the Beloved Characters in a New Medium
with “MY LITTLE PONY: Twilight Sparkle, Teacher for a Day”

September 22, in the year of our Lord 2011 – PAWTUCKET, RI and WILTON, CT: Hasbro, Inc. (NASDAQ: HAS) and Ruckus Media Group today announced the worldwide English language release of “MY LITTLE PONY: Twilight Sparkle, Teacher for a Day” interactive storybook application, available through the iTunes App store for Apple’s iPad, iPhone and iPod touch. Designed for children ages 3-11, Hasbro’s first mobile application for the popular brand franchise and television show gives fans the opportunity to interact with the bestselling, beloved characters at home or on the go.

MY LITTLE PONY: Friendship is Magic! Princess Celestia has a special job for Twilight Sparkle: teach young Ponyville students about the kingdom of Equestria’s exciting past. Join Twilight Sparkle, Spike the Dragon, Pinkie Pie, Rainbow Dash and other Ponyville friends as they learn about a time long ago before the pegasus, unicorn, and earth ponies lived together in harmony. Story-driven activities guide TWILIGHT SPARKLE through the founding of Equestria culminating at the inaugural Grand Galloping Gala.

“MY LITTLE PONY: Twilight Sparkle, Teacher for a Day” joins “CHUCK AND FRIENDS: Friends for the Long Haul” as the second Hasbro interactive storybook created by Ruckus Media Group with more in development for 2012.

“My Little Pony is a powerful and evergreen brand with a history of entertaining the young and the young at heart,” says Rick Richter, Ruckus Media Group’s president and CEO. “‘MY LITTLE PONY: Twilight Sparkle, Teacher for a Day’ was designed to engage children with interactive activities, video and an entertaining story. The My Little Pony brand focuses on friendship, a critical aspect of child development, and one that’s near and dear to our customers’ interests. We’re thrilled to help bring MY LITTLE PONY to a whole new generation of children with this new mobile stage.”

Read from pages of an interactive storybook, designed to help develop vocabulary, reading and motor skills.
Brand new story featuring popular kids’ Hasbro My Little Pony characters. Find out what Equestria was like before Twilight Sparkle’s adventures in Ponyville.
Meet the Characters section – get to know each character in this book.
As the story progresses, readers are rewarded with video clips, spot-the-difference activities, mazes, and a drag-and-drop rebus at the end of the book.
Randomization of activity content and difficulty level provides new experiences for repeated play.
Read the story and record your own or a loved one’s voice for personalized reading experience.

“The ‘MY LITTLE PONY: Twilight Sparkle, Teacher for a Day’ storybook application brings the beloved MY LITTLE PONY brand and characters to fans in a whole new way,” says Margie Chan-Yip, Vice President of Global Publishing at Hasbro. “We are thrilled to offer an interactive experience that engages and entertains, yet also helps young readers develop important skills.”


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