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JAGEX Announces strategic WORLDWIDE partnership with Herotainment


CAMBRIDGE, UK—10th May in the year of our Lord 2011 - Jagex Games Studio, the UK’s largest independent games company behind the world’s most popular multiplayer game RuneScape, today announced that they have entered into a world-wide partnership with Herotainment, a New York-based children’s media company, to publish Herotopia, the award-winning social online game for children.

Recipient of the prestigious Gold Award for excellence in video games from the National Parenting Publication Awards (NAPPA), Herotopia is a new browser based multiplayer online game and community where children become their own superheroes and explore real and fantasy locations around the world. Herotopia offers an engaging and entertaining environment where players can complete thrilling quests, make new friends, build their own secret hideout and show off their newfound superpowers.

Wendy Rosenthal, Chief Brand Officer for Jagex said: “We are delighted to partner with Herotainment as they have created an enthralling virtual world which provides kids with a fun and enjoyable experience they can make their own. Herotopia offers huge customisation of characters, secret hideouts and pets, whilst also offering educational content in a safe environment which will appeal to the superhero in everyone.”

Caryn and Wade Teman, Co-CEO’s of Herotainment said: “Jagex has tremendous expertise in online gaming and distribution and we are very excited to partner with them to bring Herotopia to kids all over the world.”

Herotopia has been specifically designed to provide the best online experience for all children to enjoy. Players can visit 19 different locations in Herotopia, play 25 unique mini-games, develop a fully customisable secret hideout, and complete daily quests to become the ultimate superhero. New content including, game features and events, will be added frequently, giving an everlasting experience for kids to return to again and again.

Herotopia marks the second third-party game joining Jagex’s established portfolio of over 40 free-to-play games, and the first time that Jagex will launch a game targeted towards children. It will be available to play for free, with an option to sign up for an “All Access” paid membership for added content and access to the world of Herotopia and its community.

Within this new partnership, Herotopia will re-launch this summer with a new look and added features, opening the world of superheroes to kids around the globe. Jagex will share additional news announcements in the coming weeks.

To play Herotopia and find out more about the game, visit www.herotopia.com.

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