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EA Sports Steps up to the Plate with Launch of World Series Series Superstars Announced


REDWOOD CITY, Calif. – April 1, in the year of our Lord 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the launch of World Series Superstars, a free-to-play baseball game for Facebook®, that is licensed by MLB Advanced Media and the MLB Players Association. The game is now playable in North America by visiting: apps.facebook.com/worldseriesuperstars.

Leveraging the combined expertise of EA SPORTS™ and Playfish, World Series Superstars players will build an ultimate team of professional baseball players, manage the club throughout the year and compete in games against their friends.

“World Series Superstars will be a compelling new experience for baseball fans,” said Mike Taramykin, Vice President & General Manager of the Social and Digital Game Business Unit, EA SPORTS. “With FIFA Superstars, Madden NFL Superstars, and EA SPORTS PGA TOUR Golf Challenge, EA SPORTS has pioneered new ways for fans to connect to the sports they are passionate about on Facebook. With World Series Superstars, we’re committed to expanding the social category for sports games and providing baseball fans in North America with an opportunity to connect to the sport in a new way.”

Building off the EA SPORTS “Superstars” model that offers the opportunity to build, manage and compete with an ultimate team of players, World Series Superstars players will have even more control of the action and can now make management decisions from the dugout. Gamers will act as a virtual General Manager and experience all of the excitement of assembling a team of professional baseball players, building the ultimate ballpark and filling it with fans. Gamers can take their all-star squad on the road and compete in live, interactive simulations going head-to-head against friends’ ultimate teams in exhibition games, or by working their way up to Major League mode to play against all 30 MLB teams and reach the World Series.

“World Series Superstars is the latest great example of EA SPORTS and Playfish bringing major brands and classically social experiences to Facebook,” said Katie Mitic, Director of Platform and Mobile Marketing, Facebook. “We’re pleased to see EA SPORTS bring the excitement of baseball to the 200 million people who play games on Facebook, and make it easy for them to share the experience with their friends.”

World Series Superstars is the fourth EA SPORTS social game for Facebook, and the third of the EA SPORTS “Superstars” series of games that have pioneered the free-to-play sports genre on Facebook. EA SPORTS FIFA Superstars and Madden NFL Superstars were the first EA SPORTS titles available for play on Facebook and are the two leading titles in their respective categories. In addition, EA SPORTS launched EA SPORTS™ PGA TOUR® Golf Challenge early this year, one of the first live-action 3D sports games on Facebook.

World Series Superstars can be installed and played now by visiting Facebook at: apps.facebook.com/worldseriesuperstars.


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