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Destruction Descends Upon XBOX and PS3 with Mayhem 3D this March


Cincinnati, OH - Feb. 24, 2011- Zoo Entertainment, Inc. (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, along with publisher Rombax Games today announced plans to release the demolition derby-inspired racing game Mayhem in March 2011 for the Xbox 360 video game and entertainment system from Microsoft and PlayStation3 computer entertainment system featuring a 3D gameplay option compatible with any TV.


"We are fully committed to continuously delivering engaging and high-caliber titles to consumers and recognize the importance of utilizing technologies such as 3D," said Mark Seremet, Zoo CEO. "There's nothing like the thrill of a good racing game and with Mayhem, we plan to make the experience as real as possible through optional 3D gameplay and never-before seen racing and demolition action."


Featuring a distinct noir comic book aesthetic, players are challenged to crush or be crushed in the white-knuckle racing and car destruction game.  Highly customizable for hours of opponent pummeling entertainment, Mayhem boasts 20 levels in five arenas and four exciting game modes, including Demolition Derby, an intense contest to be the last one standing; Banger Racing, a drag out brawl to land in the pole position; Domination, a fight to knock opponents into the dreaded pit; and Eliminator, a pole position race with a twist - players must cross the finish line at the front of the pack or be eliminated.  Up to eight users can participate at a time and choose from 120 different vehicles in six different classes: Muscle, Sedan, Wagon, Coupe, Truck and Monster Truck.


Players can also work to accumulate 'Mayhem Points' to unlock new levels, earned each time they smash into an opponent's vehicle resulting in a loss of parts or even explosions. White 'Mayhem Points' indicate damage inflicted while red 'Mayhem Points' note damage sustained.  Drivers can further enhance scores by earning boost from collecting parts knocked off other vehicles. When the boost meter is entirely filled, players receive 'Ramming Speed' rendering them nearly unstoppable. As an added bonus, minigame challenges, such as Pit Pusher, Duck Shoot, Rear Wrecker, and Part Collector, are also encountered throughout Mayhem to test players' automotive fortitude.  


Published by Rombax Games, developed by Left Field Productions and distributed by Zoo Entertainment, Inc., Mayhem is rated E10+ for ages ten and up and will be available March 2011 for Xbox 360 and PlayStation3 computer entertainment system for $39.99 each.


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