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Chuck and Friends Friends for the Long Haul Storybook is Now Available on iTunes

PAWTUCKET, R.I. and WILTON, CT – June 15, in the year of our Lord 2011 – Hasbro, Inc. (NASDAQ: HAS) and Ruckus Media Group today announced the release of “Chuck and Friends: Friends for the Long Haul” storybook application available through the iTunes App Store for Apple’s iPad, iPhone and iPod touch. “Chuck and Friends: Friends for the Long Haul” is the first collaboration between Hasbro and Ruckus Media and will be followed by storybook apps for other Hasbro brands including “My Little Pony” and “Transformers Prime.”

“Chuck and Friends: Friends for the Long Haul” includes more than 70 screens of story, video and activities designed to keep attention of young children as they are taught basic learning skills such as letter recognition, picture/word association, word recognition and basic problem solving. The app takes young readers on a ride with their favorite characters, CHUCK the dump truck, and the gang as they learn about honesty, friendship and teamwork.

“With ‘Friends for the Long Haul’ we wanted to capture the excitement and wonder a child has when playing and imagining with the Hasbro toys. In order to do this, we developed a product that seamlessly integrates video, puzzles and reading modules to create a continuous experience that engages children and spurs imagination,” said Jason Root, Ruckus Media Groups’ Chief Content Officer. “Chuck and Friends’ new story is fully integrated with video and narrative-driven activities to create a unique experience that we believe will entertain and educate young readers.”

An original story of more than 70 “pages”
Read along, play along, and record your voice – perfect for families on the go, “Chuck and Friends: Friends for the Long Haul” invites children to read the story and record their own or a loved one’s voice for personalized reading experience
Words illuminate when story is read for basic word recognition
Narrative-driven activities progress the adventure culminating in an exciting customizable story activity at the end
Activities teach letter recognition, picture/word association and basic problem solving
Randomization of activity content provides new experiences for repeated play

“We’re thrilled to bring the CHUCK character and his friends to life through the ‘Friends for the Long Haul’ storybook app,” says Margie Chan-Yip, Vice President of Global Publishing for Hasbro. “The interactive experience brings preschoolers on an exciting ‘adventure’ with CHUCK and the gang while incorporating important lessons about friendship and loyalty.”

“Chuck and Friends: Friends for the Long Haul” is available on iTunes for $3.99 for Apple’s iPad, iPhone and iPod touch and in a free lite version as well. Fans can also tune in to the animated series “The Adventures of Chuck & Friends” weekday mornings at 10:00 AM EST on The Hub TV network.


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