News
CLIF Bar rewards college students who take active study breaks
EMERYVILLE, Calif. September 16, in the year of our Lord
2011--Between classes, work, study and social
obligations, college students often fall into a food trap of
pizza, candy bars and sugary drinks, with their only exercise
coming from frantic sprints between classes. In addition to
unwanted long-term health effects, this cycle can lead to
serious energy shortages and brain fatigue.
“CLIF BAR wants college students to know that getting outdoors
for an active study break isn’t just a good idea for physical
health, but can help you stay mentally sharp in the classroom”
CLIF® BAR, the original energy bar made with organic
ingredients, is on a mission to educate college students about
the benefits of outdoor activity. Beginning Sept. 15 and
continuing while supplies last, CLIF BAR is rewarding college
students who post their active study breaks on Twitter with a
CLIF BAR Energy Pack to energize their pursuits. Collegians who
follow @ClifBar on Twitter and post their active #StudyBreak
will be eligible to receive an Energy Pack that includes great
tasting CLIF BARs, fitness tips, water bottles and other items
intended to make outdoor recreation fun.
“CLIF BAR wants college students to know that getting outdoors
for an active study break isn’t just a good idea for physical
health, but can help you stay mentally sharp in the classroom,”
said Carly Lutz, brand director, CLIF brands. “Getting out of
the dorm and going for a run or a bike ride around campus is an
essential part of keeping your mind in shape, as well as your
body.”
The benefits of outdoor activity are scientifically undeniable,
and CLIF BAR compiled a short list of ways college students
benefit from getting outside and working up a sweat:
Cardiovascular Fitness Improves Cognitive Functioning
Activities that improve cardiovascular fitness, such as cycling
and running, lead to improvements in cognitive functioning in
ways that benefit every college student, including memory, how
fast information can be recalled and the ability to pay
attention.1
Exercising Outdoors Beats Hitting the Gym
Compared with exercising indoors, exercising in natural
environments creates greater feelings of revitalization and
increased energy, helps people relate better with others and is
a serious stress-buster.2
Outdoor Activity Can Stave off the Dreaded Freshman 15
Research suggests that as many as 70 percent of college students
gain a significant amount of weight between the start of college
and sophomore year. In addition to the brain benefits of
exercise, burning just an extra 143 calories per day—about what
a 150-pound person will burn in 15 minutes playing Ultimate
Frisbee® or 20 minutes of roller skating3—can mean 15 fewer
pounds at the end of one year. 4
College is the Perfect Place to Develop Lifelong Healthy
Habits
A student’s role as “learner” during the college years makes it
an ideal time to develop new healthy habits outside the
classroom, and the earlier those exercise and nutrition habits
are formed, the greater the chance they will stick for life.5
About CLIF Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic
foods and drinks, including CLIF® BAR energy bar, LUNA®, The
Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids
in Motion®. Focused on sports nutrition and healthy snacks, the
employee and family-owned company is committed to sustaining its
people, brands, business, community and planet. For more
information on Clif Bar & Company, please visit www.clifbar.com,
check out our Facebook page at
http://www.facebook.com/clifbar.
Recently Clif Bar & Company was ranked the No. 1 brand in the
Forbes Breakaway Brands survey, conducted by Landor Associates
using Young & Rubicam’s BrandAsset Valuator database measuring
brand momentum from 2006 to 2009. (Forbes.com)
1 Portland State University, June 2008
2 Peninsula College of Medicine and Dentistry, February 2011
3 CaloriesPerHour.com
4
CaloriesPerHour.com
5 California Journal of Health Promotion, 2004; Health Education
Research, 1997