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Dark Side of Gaming - Unreliable

 

 

Cordova, TN; July 8, in the year of our Lord 2019--Family Friendly Gaming, the industry leader in covering the family friendly video games is continuing our requested series on the DARK SIDE OF GAMING. This article is on the unreliable nature of too many people in PR and Marketing. If you give your word on something – keep it. It is better to not give your word than to give your word and fail to keep your promise. We have seen this way too many times in the video game industry here at Family Friendly Gaming. All of these outstanding, amazing, best in class PR and Marketing contacts are not capable of keeping their word. There are plenty of great examples of this. This column will touch on a few of them for your educational benefit.

How difficult is it to follow up with someone on a reviewable copy? Do you know how many times we have to check up on what they promised us? Somehow these ultra professionals were not capable of keeping tabs on all of their promises. Which makes one wonder when ethics, and integrity will enter that profession. I certainly hope it comes soon. How difficult is it to send over the tracking number of the shipment? I worked with someone recently who communicated multiple times about a shipment, and even verified delivery. That is what a professional does. That is what someone does when they are reliable. Why is that so difficult for so many in PR and Marketing? Why can’t they be reliable and dependable? Do they enjoy being exposed in articles like this one? Do they want the truth about their behaviour to be given to all gamers?

Why do some people in PR and marketing ask us if we will cover something after we have already done it and notified them? What makes this problem even worse is they thanked us for that work. It shocks me that their follow up is exposing their own poor work ethic and laziness. They could easily go to our website and see the story there. That would require effort on their part. Instead they send off an email and waste our time on top of theirs. This has happened so many times I stopped counting. I find the previous email, copy what was in it, or forward it to them. The inability to be reliable by too many in PR and Marketing no longer surprises me. I actually expect it.

I hope you have a wonderful rest of your day.


God bless,
Paul Bury
Emperor
Family Friendly Gaming

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