News
snakebyte Group and LucidSound Partner Up
Dortmund, Germany / San Diego, CA – August 1st, in
the year of our Lord 2017 – snakebyte® group, leading
innovators of consumer electronics hardware, and LucidSound,
innovators of premium gaming audio hardware announced today a
strategic partnership that will see the snakebyte group
overseeing European operations for the brand, encompassing
sales, distribution marketing and support.
Based in Dortmund Germany, snakebyte have decades of experience
in bringing gaming hardware to European territories and will
immediately begin working with LucidSound to build brand
presence amongst retail as well as facilitate support, marketing
and strategic growth for the company’s award-wining range of
gaming headsets.
“In little over a year of trading, we’re now shipping three
distinctive headsets and are overwhelmed at the retail and
consumer response to the LucidSound range. Media and gamers
agree that LucidSound products are in a league of their own, and
we’re determined to do all we can to ensure the brand has the
global presence it needs and deserves,” said Chris Von Huben,
CEO of LucidSound. “At E3 we announced a range of
ground-breaking licensed headsets for Xbox hardware as well as a
PC headset targeting the esports community. With rapid growth
targeted for 2017 and beyond, we’re excited to work with
snakebyte to bring the LucidSound difference to millions of
gamers across Europe.”
Mike Steup, President and CEO of snakebyte group commented,
“We’ve long admired the work LucidSound are doing to enhance the
quality of in-game audio and believe that the brand stands in a
class of its own for performance, quality and design. We believe
snakebyte have the experience, passion and talent to build the
brand in Europe and look forward to working with the LucidSound
team to increase market share and organically grow the business.
The announcement today demonstrates our previously discussed
commitment to grown snakebyte through strategic alliances and
strong product lines that disrupt the sector.”
snakebyte Group begin representing LucidSound in Europe
immediately and look forward to welcoming retailers,
distributors and media at gamescom 2017, taking place in
Cologne, Germany from August 22nd 2017.