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snakebyte Group and LucidSound Partner Up



Dortmund, Germany / San Diego, CA – August 1st, in the year of our Lord 2017 – snakebyte® group, leading innovators of consumer electronics hardware, and LucidSound, innovators of premium gaming audio hardware announced today a strategic partnership that will see the snakebyte group overseeing European operations for the brand, encompassing sales, distribution marketing and support.

Based in Dortmund Germany, snakebyte have decades of experience in bringing gaming hardware to European territories and will immediately begin working with LucidSound to build brand presence amongst retail as well as facilitate support, marketing and strategic growth for the company’s award-wining range of gaming headsets.

“In little over a year of trading, we’re now shipping three distinctive headsets and are overwhelmed at the retail and consumer response to the LucidSound range. Media and gamers agree that LucidSound products are in a league of their own, and we’re determined to do all we can to ensure the brand has the global presence it needs and deserves,” said Chris Von Huben, CEO of LucidSound. “At E3 we announced a range of ground-breaking licensed headsets for Xbox hardware as well as a PC headset targeting the esports community. With rapid growth targeted for 2017 and beyond, we’re excited to work with snakebyte to bring the LucidSound difference to millions of gamers across Europe.”

Mike Steup, President and CEO of snakebyte group commented, “We’ve long admired the work LucidSound are doing to enhance the quality of in-game audio and believe that the brand stands in a class of its own for performance, quality and design. We believe snakebyte have the experience, passion and talent to build the brand in Europe and look forward to working with the LucidSound team to increase market share and organically grow the business. The announcement today demonstrates our previously discussed commitment to grown snakebyte through strategic alliances and strong product lines that disrupt the sector.”

snakebyte Group begin representing LucidSound in Europe immediately and look forward to welcoming retailers, distributors and media at gamescom 2017, taking place in Cologne, Germany from August 22nd 2017.


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