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Company Blogs Eroding Gamer Trust

 

 

Cordova, TN; May 30, in the year of our Lord 2016--Family Friendly Gaming, the industry leader in covering the family friendly video games is addressing a disturbing trend within the video game industry. A few companies have tried to move their press relations over to their own company created blogs. Company employees write about the games coming out. Press releases have been replaced with the company employees giving the company provided propaganda. What is wrong with this? What could possible go wrong when control freaks are trying to sculpt the message about their products? You mean besides the lack of trust from families and gamers.

Sony is the first company I noticed doing this. They stopped sending out press releases and tried to point all of the gaming media to their blog. What is the difference between a press release and a blog? The press release can be adjusted, modified, and changed. A blog has to be copied and pasted as is. Sure we can grab a quote here or there, and then write all about it ourselves. How many gaming sites do that? Most are pretty lazy, and just copy and paste. At Family Friendly Gaming we are constantly editing press releases to make them family friendly and safe for kids. Can’t change the words of a blog writer though. Most of the company support blogs are too bad for Family Friendly Gaming to publish.

I have noticed more and more gamers getting cynical and having h8 on the propaganda from the companies. Why is that? The products are not matching the hype. The company funded blogs are giving gamers hype at record levels. The companies doing this are shooting themselves in the foot. They are trying to control the coverage of their products, and only allow positive stories on their products. When the gamers get the games and play them – well reality sinks in. When the hype is bought off gaming sites giving the game a 100, and gamers giving it a score of 50; something has to break. The trust of the gaming media sites is what broke. Seeping through is the video game companies trying to control the narrative about their games. They are losing sales, and trust as well.

It is my personal hope and prayer that companies trying to control the coverage of their games will go back to the traditional press releases. They will be open, honest, and transparent about the good and the bad in their games. It will help them in the long run. Gamers respect honesty way more than they respect illegitimate control freaks spreading lies and calling it hype. The gaming media is there to funnel through the information and weed out the hype. Companies that try to bypass that safe guard are hurting themselves and the entire industry.


God bless,
Paul Bury
Family Friendly Gaming

   

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