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Doing Less and Expecting More

 

 

Cordova, TN; August 31, in the year of our Lord 2015--Family Friendly Gaming, the industry leader in covering the family friendly video games is highlighting a problem that has been getting worse in the video game industry. For many years now companies have published smaller and smaller games in terms of length of play. Back in the 8-bit era video games took forty to sixty hours to complete. That eventually dropped to thirty hours, then twenty hours, then fourteen hours, then ten hours, and now games are in the single digits. Many of these games cost the same price if not more - for a whole lot less content. Companies are expecting more money for less effort on their part. Why aren’t gamers doing something to correct this horrible longstanding trend?

The whole Trine 3 scandal is a prime example of this. Frozenbyte Inc recently released an apology video where they apologies for not communicating their game Trine 3 took only three hours to complete (they said they cut the game in half). They also removed content from previous games to give Trine 3 even less game play. I have a couple of thoughts on this. First, a three hour game is not half of a game, it is more like ten percent of a game. Secondly, where were all the gamer complaints all along the years as games got smaller and smaller? Third, PR/Marketing is only sorry they did not communicate the mini game they were creating. Not that they were making a micro video game. Finally, PR/Marketing show they take the easy way out until there is a huge uproar. How many times has Family Friendly Gaming pointed out these PR/Marketing have no honor, integrity, or credibility? They take the cowards way out way too often.

Some of the things we have seen lately is astounding. Companies sent out two sentences to relay one tiny piece of information and they call it a press release. We are not publishing Twitter length comments as full press releases. That is ridiculous. Or there is an entire full length press release that announces they have a new video on their Youtube channel. I love the companies with billions in their bank accounts that want us to give them a free advertisement to their Youtube channel. Even better yet is the extremely wealthy companies that give us a link to their Youtube video, and the video is of a commercial they paid television channels to run. They expect us to do the same work for free. What we are not good enough to be paid to run their ads? What are we chopped liver? The funniest one was a company that wanted complete control of our social media channels. Why? They know we are so busy publishing stories that we do not have time to read all of the garbage they send us, so they would help us by posting all of their stories on our social media. That way we were freed up to do other work. They can’t filter what they send in email, why would I expect they would only post family friendly content?

The disposable nature of downloadable only video games is part of the problem. Physical copies of games almost always beat disposable video games in terms of length. What was once considered a demo is now being released as a full game. Games are being split in two to make more profit. All in all the video game industry is going in the wrong direction. I have done my part by writing this article, and getting this important issue out there. What are you going to do? What will you do and/or say to try and correct this problem? You know the Edmund Burke quote: "The only thing necessary for the triumph of evil is for good men to do nothing." Are you doing nothing? Are you letting evil win?


God bless,
Paul Bury
Family Friendly Gaming

   

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