News

Burbank, CA (August 25, in the year of our Lord 2010) – The world’s most popular construction toy brand is  coming to life as Warner Home Video (WHV) and the LEGO Group release an all-new animated feature-length DVD movie, LEGO®  Hero Factory Rise of the Rookies,  based on the new construction (constructible action figure) property Hero Factory on November 16, 2010 for $14.97 SRP.  LEGO Hero Factory will debut on NickToons on September 20, 2010.  Filled with tons of action and adventure, LEGO Hero Factory Rise of the Rookies takes a lookat the elusive Hero Factory in Makuhero City which designs, builds and dispatches the most skilled robot heroes to fight villains, solve crises and restore peace across the universe.

LEGO Hero Factory Rise of the Rookies follows the adventures of six Heroes as they begin to work together to complete missions. Alpha team leader and the toughest Hero at the Hero Factory, Stormer, along with his crew members Bulk and Stringer have been assigned to train a new Rookie team made-up of Furno, Breez, and Surge who are trying to prove to Stormer and each other why they are ready to become true Heroes. But things take a dramatic turn when the Heroes realize that the evil villains they are fighting against are actually working for someone in Stormer’s past and plotting to take down the Hero Factory!

It all began years ago when Stormer was just a Rookie. While on a dangerous mission, their leader was wounded and it was put upon Stormer and his fellow Rookie, Von Ness, to save the city. But when Von Ness deserted him, Stormer was forced to go into battle alone.  Stormer succeeded that day, just like he has on every mission since then, but he still carries around the feeling that something is left unfinished. 

Voice talent includes John Schneider (Dukes of Hazzard/Smallville) as Preston Stormer; Malcolm McDowell (Heroes) as Mr. Makuro; Henry Winkler (Happy Days) as Zib and Mark Hamill (Star Wars) as Von Nebula.

“Warner Home Video is very excited to be the new exclusive home entertainment partner for the LEGO Group and to be announcing our first DVD title with LEGO Hero Factory,” said Amit Desai, WHV Vice President, Family, Animation and Partner Brands Marketing “This beloved brand has been a part of the lives of millions for nearly 80 years and we are happy that we can bring the creative world of LEGO toys to life through our DVD releases.”

Named the “Toy of the Century” in 2000 by Fortune and the British Association of Toy Retailers, LEGO has become the world’s largest toy constructible population group. Since 1949, an impressive 440 billion LEGO elements having been manufactured while more than 400 million children and adults play with LEGO bricks annually.