News
Sci-Fi Meets Fantasy in Dragons Vs Robots
NEW YORK, September 14, in the year
of our Lord 2009 - An epic battle between science and
nature has begun! Massiverse, Inc., a new media development
company that creates original and interactive transmedia
properties, is announcing their exciting first property: Dragons
Vs Robots. Sci-fi meets fantasy in this unique world designed
for kids ages 9 to 14, where futuristic robots and mythical
dragons battle for control over the planet Earth. Today
Massiverse gives a first look at the vast Dragons Vs Robots
universe at
http://www.dragonsvsrobots.com, where a free battle game and
manga series have been unveiled.
Dragons Vs Robots was conceived by entertainment writer and
producer M. Raven Metzner, whose credits include the prime time
television series Six Degrees for Touchstone/ABC, and seasoned
media and technology executive Jesse Soleil. Spanning over 200
years and three generations of future history, the Dragons Vs
Robots narrative involves a devastating energy crisis that leads
to the rise of powerful robots and the reawakening of ancient
dragons. The source of their conflict is Protium, a rare energy
resource that serves as a life force for both dragons and
robots. Humans, who also need this precious substance to resolve
the energy crisis, must choose their allegiance- and so the
battle lines are drawn.
Massiverse defines transmedia as integrated narrative
storytelling that uses traditional and emerging mediums to
develop a long-term personal relationship between customers and
a brand. Dragons Vs Robots is the first of several original
transmedia properties planned by the company. In addition to the
battle game and manga series launching today, the Dragons Vs
Robots saga will also be told through a trading card game,
novels, animated webisodes, and a full-length feature film,
providing multiple entry points for engagement and revenue.
Plans are also in the works for a toy line.
"The future of media lies in building compelling, recognizable
entertainment that works across platforms seamlessly," says
Massiverse CEO and Dragons Vs Robots co-creator Jesse Soleil.
"By telling the Dragons Vs Robots story in so many different
ways, we are setting up an engaging and immersive universe for
our customers, as well as a lucrative business proposition for
our investors."
Starting today, all are invited to visit
http://www.dragonsvsrobots.com and choose a side in the epic
fight. Use the Dragons Vs Robots character creator to become a
majestic dragon or a futuristic robot. Then send your
personalized character into battle! The simple yet addictive
Dragons Vs Robots online battle game is a free, safe way for
children to become part of this dynamic universe, with each win
driving up the player's ranking and tipping the balance in the
power struggle. The outcome online will ultimately shape the
overall Dragons Vs Robots story.
The Dragons Vs Robots: Blade Guardian manga series, also
available for free on the website, puts another spin on the
narrative. Authored by Metzner and illustrated by artist Jo
Tokutora, Blade Guardian follows the journey of 14-year-old
adventurer Sid Oda as he treks across the territories formerly
known as China and Japan to find his missing family. As the
series unfolds, Massiverse plans to offer customized
print-on-demand services for players of the online game. The
company is also pursuing release of the Blade Guardian series
through traditional publishing channels.
"We aren't just releasing a game, manga series, book series,
trading card game, or movie," says Dragons Vs Robots editorial
director and co-creator M. Raven Metzner. "It's a complete
universe with interlocking narratives. Dragons Vs Robots
provides educational entertainment, with our young protagonists'
heroic adventures set against a backdrop of real-world science
and mythology, but more importantly, this is a world, a history,
and an experience that kids will want to get lost in."
The team developing Dragons Vs Robots has years of experience
creating quality children's entertainment products for companies
that include Scholastic, The Cartoon Network, Nickelodeon, and
Disney, and is dedicated to maintaining a similarly high level
of quality with the Dragons Vs Robots franchise. Although the
world may seem very different from our reality, the characters
and situations are recognizable and relatable for kids and
families, and all Dragons Vs Robots content is age appropriate
and kid-friendly. The free battle game and COPPA-compliant
website have been carefully designed to maintain visitors'
online safety and reinforce responsible browsing behavior. The
transmedia structure encourages kids to combine the online and
offline components, to enable play and reading both online and
offline.
Other Dragons Vs Robots components currently under development
or in the planning stages include a trilogy of tween novels, a
live action feature film (in collaboration with Jinks/Cohen
Productions), toy and trading card lines, and a series of
animated webisodes. Enhancements to the online battle game will
also roll out over time, with the possibility of expansion onto
next-gen consoles. These projects represent a rich transmedia
experience with multiple revenue streams, and Massiverse is
actively seeking partners and investors to collaborate on
Dragons Vs Robots projects and help bring the universe to life.
To learn more about Massiverse and inquire about business
opportunities, visit
http://www.massiverse.com.