News

LOUISVILLE, Ky., October 28, in the year of our Lord 2009 – It’s a starting line-up that will have football fans counting the minutes until kick-off as KFC introduces the $5 Madden NFL Box, now available at KFC restaurants coast to coast. The meal includes a choice of one of six of your KFC favorites, a side item and a 32-ounce drink in a Madden NFL cup, all for only $5. The four cups feature NFL players Calvin Johnson, Jr., Philip Rivers, DeMarcus Ware and Brian Westbrook.

Football fans have their choice of two pieces of Kentucky Grilled Chicken™, three Original Recipe® Strips, a Twister® Sandwich, five Hot Wings®, five Honey BBQ Wings or two pieces of Original Recipe® Chicken, along with a side item and a drink in the Madden NFL Cup.
“It’s exciting to announce the kickoff of our $5 Madden NFL Box, and with six different ways to customize your meal, you could say KFC is bringing back the option play,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “In addition to a full meal and drink for only $5, there are also thousands of opportunities to score free Madden NFL 10 games.”

200 Games a Day Giveaway
Additionally, KFC, the National Football League, EA SPORTS™, a Label of Electronic Arts Inc. (NASDAQ: ERTS), and NFL PLAYERS have teamed up to offer the “200 Games a Day Giveaway.” A total of 6,000 games will be given away in 30 days, with another 250 being given away in the next 30 days. Game codes are available on both the 32-ounce drink and KFC’s Madden NFL Box. Customers may visit www.kfc.com/MaddenNFL10 through Nov. 23 to check their codes and see if they are among the 200 daily winners. (For more giveaway information and to read the complete rules, visit www.kfc.com/MaddenNFL10.)

The code on KFC’s Madden NFL Box also gives gamers a $10 discount on Madden NFL 10 and free standard shipping from www.EASTORE.com/KFC.

Four NFL Players Featured in KFC Commercials
Four of the NFL’s most popular players bring star power to the Madden NFL cups and to the commercials for KFC’s Madden NFL Box. The Madden NFL 10 game characters and voices of Calvin Johnson, Jr., Philip Rivers, DeMarcus Ware and Brian Westbrook are featured in two KFC television commercials promoting the offer. NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, helped create this fancentric experience by providing KFC and Madden NFL 10 with the rights to use player names and likenesses in the game and promotion.

Colonel Fan on Twitter Will Win a Super Bowl Trip
Next week KFC, the official Wing Sponsor of the NFL, will announce details of a Super Bowl giveaway exclusively on Twitter at www.twitter.com/kfc_colonel. A lucky Colonel follower on Twitter will win a trip for two to Super Bowl XLIV in South Florida, including air fare and accommodations. Details on how to enter for a chance to win will be announced on the Twitter page of @kfc_colonel the week of Nov. 2. (Complete rules of the Twitter giveaway will be on www.kfc.com the week of Nov. 2.)