News
Fireproof DVD
NASHVILLE—Nov. 24, 2008—The Special Collector’s Edition DVD of Fireproof, the highest-grossing Christian film after The Passion of Christ, hits stores Jan. 27, 2009. Pre-sales to Christian bookstores have begun for what is expected to be next year’s hottest item. Starring Kirk Cameron, Fireproof is the micro-budget movie from Sherwood Pictures in Albany, Georgia, that opened at no. 4 in the nation and spent three weeks in the top 10 (eight weeks in the top 13). Current box office is $31.5 million and the movie continues in 815 theaters this weekend.
Fireproof, marketed by Provident Films, is the story of a fireman, Caleb Holt (Cameron), who rescues strangers but can’t save his own marriage. The Love Dare, a book/plot device in the movie, also is a book by Stephen and Alex Kendrick that has spent four weeks atop a New York Times bestseller list.
Now in time for Valentine’s Day and National Marriage Month, Christian bookstores across the nation will premier the exclusive Christian retail version—The Special Collector’s Edition—of “the movie that became a movement.” The DVD sold in Christian bookstores contains all the bonus material sold outside the Christian market plus 32 minutes of exclusive CBA-only material: a movie-production video blog, bringing behind-the-scenes to life; “Fun with Mr. Rudolph” (film fans know Caleb Holt’s next door neighbor); additional firehouse commentary from Wayne (Caleb’s fellow fire fighter), and the Casting Crowns video of the movie’s hit song, Slow Fade (from the band’s gold-selling album: The Altar and The Door).
Couples, organizations, pastors, churches, classes, groups, therapists and ministry leaders (and a host of parents and friends) are lining up to spread the movie’s strengthening message wrapped in a great story. “Entertainment is just the beginning,” said Terry A. Hemmings, president and CEO, Provident Music Group. “Thousands of emails, letters, calls, and personal accounts confirm that God is using this movie to change lives.”
Fireproof is the third movie from Sherwood Pictures, headed by Sherwood Church Senior Pastor Michael Catt, Executive Pastor Jim McBride, and Ministers Alex Kendrick and Stephen Kendrick. Sherwood’s first film, Flywheel, in 2004, has sold 200,000-plus DVDs. Its second, Facing the Giants (2006) earned $10.1 million at the box office and has sold more than 1.6 million DVDs in 58 countries (14 languages). Fireproof also stars an all-volunteer cast of almost all first-time actors. It was co-written by brothers Alex (director) and Stephen Kendrick (producer) and produced by a 1,200-member cast and crew.
Fireproof is dubbed in Spanish and has subtitles in English, French, Spanish, Portuguese, Chinese, Russian, Korean, and Arabic. The movie’s total running time is 1 hour and 58 minutes.
Bonus features on all DVDs (total running time, 1 hour and 18 minutes):
• Deleted scenes
• Fireproof’s Jokes and Pranks
• Fireproof Behind-the-Scenes
• Marriage Matters
• Wayne on Wayne
• Fireproof in 60
• Fireproof Discussion Guide Resources
• The Love Dare promo
• Commentary with Alex and Stephen Kendrick
Bonus features exclusive to CBA audiences (total running time, 32 minutes):
• Production Blog—behind-the-scenes movie-making
• Fun with Mr. Rudolph
• More Firehouse Commentary with Wayne
• Casting Crown’s hit music video Slow Fade
Nashville-based Provident Films, specializing in grassroots marketing, is a division of Provident Music Group and designed to produce and distribute faith-based films. Sony BMG Music Entertainment’s Provident Music Group is one of the world’s leading Christian music companies. Provident Music Group operates under the umbrella for Sony BMG Nashville.
