News
Atari and Empire Interactive Deal
Atari, Inc. (OTC Pink Sheets: ATAR), an interactive entertainment company, and Empire Interactive, an international publisher and developer of interactive entertainment software and a subsidiary of Silverstar Holdings (Nasdaq CM:SSTR), have entered into a multi-year exclusive distribution agreement. The announcement was made today by Jim Wilson, President and CEO of Atari, Inc. and Karim Farghaly, Vice President of Sales for Empire Interactive.
Under the terms of the deal, Atari, Inc. has secured distribution rights to a number of branded, consumer-friendly video game titles to be released in North America in calendar 2008 and 2009. Three titles are planned for launch in September 2008: Animal Paradise (Nintendo DS), Pipe Mania (DS, PSP (PlayStation Portable) system, PlayStation 2 computer entertainment system and PC), and Unsolved Crimes (Nintendo DS). Hello Kitty: Big City Dreams (Nintendo DS) is due out later in the fall. The titles will be jointly marketed by the two companies.
“Empire’s strong product lineup is a great addition to Atari’s distribution portfolio, allowing both companies the opportunity to extend their reach to the growing mass market gaming audience,” said Jim Wilson, President and CEO of Atari, Inc. “Their branded, competitively priced titles offer retailers an attractive slate for the upcoming holiday season.”
“Empire and Atari are both dedicated to providing fans with better gaming experiences, and this new partnership will allow Empire to reach the widest consumer audience during this upcoming holiday season,” said Karim Farghaly, Vice President of Sales for Empire Interactive. “We are confident that Atari’s North American distribution network will expand our retail presence and maximize our title sales.”
Clive Kabatznik, President and CEO of Silverstar Holdings, added, “Partnering with a major brand like Atari will ensure a strong presence for Empire’s titles in all major North American retailers. Our business plan calls for aggressive growth in the US and with its new, dynamic management team, Atari is the ideal partner to help us achieve our goals.”