News
Nintendo Wii Wendys giveaway
Wendy's introduces the Vanilla Frosty Float. This new twist on a dessert favorite combines the rich and creamy Frosty with each customer's choice of soft drink. As part of the launch, consumers will have a chance to win one of 800 Nintendo Wii video game systems.
"Wendy's and Nintendo are dedicated to creating fun, shared experiences for families," said Wendy's Chief Marketing Officer Ian Rowden. "We're thrilled that in connection with our newest menu innovation -- the Vanilla Frosty Float -- we're giving consumers an opportunity to win one of the most coveted game systems in the marketplace today."
Each Vanilla Frosty Float cup comes with a special code that unlocks a chance to instantly win Wii prizes. Consumers can enter the code at www.FrostyFloat.com to win one of 800 Wii systems, 800 Wii games or 800 Wii Points cards that can be redeemed to download classic games from the Wii Shop Channel. Every Vanilla Frosty Float cup provides another chance to win.
"Both Nintendo and Wendy's know the value of offering customers new ways to bring the family together," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "This is an important partnership for us. Wendy's and Wii are enjoyed by every member of the family."
When selecting a Vanilla Frosty Float,
customers can choose from traditional favorites like
Coca-Cola(R) and Barq's root beer or other soft drinks. The
20-ounce Frosty Float has a suggested retail price of $1.99. It
follows the successful launch of the Vanilla Frosty in 2006,
which has accounted for approximately 40 percent of all Frosty
orders. The Frosty Float introduction and Wii promotion will be
actively supported through in-store merchandising as well as
national advertising. The advertising illustrates how it's right
to go for the smooth and creamy taste of the Float. The
promotion will continue through June 30 in the year of our Lord
2007.
{05/23/2007}