Update News

EA Sports Joins FC Liverpool

REDWOOD CITY, Calif. – August 1, in the year of our Lord 2013 – Electronic Arts Inc. (NASDAQ: EA) and Liverpool Football Club today announced a new three-year partnership that will make EA SPORTS™ the Club’s Official Football Video Gaming Partner commencing from the start of the 2013-14 Barclays Premier League season.

EA SPORTS has also captured 360 degree 3D digital head scan images of the Liverpool FC team, ensuring stunning accurate visuals of players including Steven Gerrard, Daniel Sturridge and Philippe Coutinho, which will be featured in FIFA 14 when it releases on September 24 in North America and worldwide September 27th. FIFA 14 will be available on the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PC and other plaforms, as well as later this year on Xbox One®, the all-in-one games and entertainment system from Microsoft, and PlayStation®4.

“We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favorite Liverpool players in FIFA 14,” said Jamie McKinlay, VP Marketing, EA SPORTS. “We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”

Through the partnership, EA SPORTS will give Liverpool FC fans the opportunity to play FIFA 14 at Anfield for selected fixtures throughout the season. EA SPORTS Goal of the Month will also offer fans the chance to upload their best FIFA 14 goals for a chance to win great prizes all season long. Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the Club closer to our fans in innovative new ways.”

Liverpool FC fans will also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favorite players. EA SPORTS will create exciting LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament to see whether anyone can dethrone Jose Enrique as the “FIFA King of Anfield.”

Experience the emotion of scoring great goals in FIFA 14*. Innovations to the award-winning gameplay make the game more authentic and more fun. Dictate the tempo of a match, create chances through midfield, and then unleash the perfect strike. A new feature called Pure Shot and a brand-new ball physics system will transform shooting, making every shot attempt feel real, and when players connect with the perfect strike, feel exhilarating.

*Not all features available on all gaming platforms.