News
Activision Blizzard Franchises at Licensing Expo 2017
LAS VEGAS, Nev. – May 23, in the year of our Lord 2017 –
Activision Blizzard unleashes its franchises of the future at
Licensing Expo 2017 – showcasing a slate of 360-degree
entertainment properties that will drive its global licensing
and retail business in 2017 and beyond. The newly formed
Activision Blizzard Consumer Products Group makes its debut at
the Expo to leverage the franchises from across the company,
including: Skylanders® and Bungie’s Destiny from Activision;
Overwatch®, Hearthstone® and World of Warcraft® from Blizzard
Entertainment; and Candy Crush™ from King. With a massive
audience reach, the company’s tentpole properties offer
opportunities across gameplay, linear storytelling, esports and
consumer products.
Building on the success of existing consumer products
businesses, the new Activision Blizzard Consumer Products Group
will provide more strength at retail and generate more
engagement opportunities for the company’s community of 430
million players in 196 countries who spent 40 billion hours
playing its games last year. The division is passionate about
working with best-in-class partners to create high quality and
deeply relevant merchandise for their global gaming audience
based on its beloved franchises.
Details of Activision Blizzard Consumer Products Group’s line-up
of marquee entertainment properties follows:
Activision
A leading global producer and publisher of interactive
entertainment, Activision is home to a powerful portfolio of
properties, including Bungie’s Destiny, Skylanders and the retro
‘90s Crash Bandicoot™.
Bungie’s Destiny is supported by a global community of
passionate fans who have played more than 3 billion hours,
life-to-date. Destiny continues to be one of the most engaging
videogames and has become the #1 most-watched console-only game
on Twitch by minutes watched for the second year in a row. And
now, for the first time ever, Destiny 2 will be available on PC
at retail and as the first third-party game to be offered
digitally via Battle.net®, Blizzard Entertainment's online
gaming service. In celebration of the Destiny 2 launch on
September 8, Bungie, in collaboration with Activision, aim to
expand the adventure through new and existing licensees
including: Bioworld (Apparel and Accessories); McFarlane Toys
(Action Figures); Mattel (Construction Sets); Funko (Vinyl
Figures); Razer (Gaming Accessories); RockLove (Jewelry);
Concept One (Headwear and Accessories); Insight Editions (Art
Book, Journals); USAopoly (Puzzles and Playing Cards) and
KontrolFreek (Gaming Controller Accessories).
Rounding out Activision’s portfolio is the award-winning, $3.5
billion Skylanders franchise. Based on the debut success of the
“Skylanders™ Academy” animated television show, Netflix has
ordered a third season for 2018, with the second season planned
for later in 2017. Skylanders continues to be supported by a
roster of best-in-class partners. Additionally, everyone’s
favorite marsupial Crash Bandicoot is back, enhanced and ready
to dance in the Crash Bandicoot™ N. Sane Trilogy coming in June.
The game is supported by a merchandising program appealing to
fans of the nostalgic ‘90s game, including: Changes (Apparel);
Concept One (Accessories); Rubber Road (Apparel, Accessories,
Mugs, Home Décor); and Venture Classics (Collectible Figures).