News
Schoolies Debuts for Back-to-School
9 More Titles Coming Spring 2014
NEW YORK, Aug. 6, in the year of our Lord 2013
-- Schoolies(TM) leapt to the head-of-the class with its
expansive introduction of preschool books and flash cards last
month, leading into the back-to-school season. With five titles
published by Priddy Books, a division of Macmillan Children's
Publishing Group, the Schoolies brand launched across mass, book
and specialty, and online retailers across the country last
month, with numerous in-store promotional programs continuing
through the Fall and international editions rolling out in key
markets worldwide through 2013.
The Schoolies publishing program expansion continues with nine
new titles releasing next spring, including a coloring activity
book, two sticker activity books, four 8x8 readers -- "Time for
Recess," "The Talent Show," "The Field Trip," and "The School
Fair" -- and "My Fun School Set" that includes five books,
crayons, and more. Initially introduced through a successful
mobile app, Schoolies' inaugural book line features Spencer the
Owl and his friends as they prepare for their first day of
school, make new friends, and learn their ABC's and 123's.
"We have been really pleased by the positive response to
Schoolies," said Roger Priddy, Publisher of Priddy Books. "While
we saw the potential of combining Ellen Crimi-Trent's fun
collection of characters, along with our Priddy Books approach
to early learning, the initial sell-in and sell-through results
have been great and confirm the broad appeal of this brand.
Schoolies is a classic combination of great children's book
characters and essential first learning with all the potential
for a strong publishing program for many years to come. "
"The talented team at Priddy, along with their high standards
for product quality and creativity, have been integral in
{edited out} Schoolies into the educational preschool brand that
I have long aspired for it to become," said Schoolies creator,
Ellen Crimi-Trent. "The books are just the beginning, as
Schoolies really lends itself to many different products and
media platforms. The success to date, along with Priddy's
continued commitment to expand the publishing program, is ideal
to seed the brand, introduce the characters, and make it a
perennial favorite among teachers, parents and pre-schoolers in
the U.S. and around the world."
No word at this time if there will be a tie in with the Video
Game Lies book written by Family Friendly Gaming Editor in Chief
Paul Bury.