News
Majesco Entertainment Announces Zumba Kids
First Brand Extension of the Best-Selling Video Game Franchise is Custom Designed for Younger Players
Edison, New Jersey — July 25th, in the year of our Lord
2013 — Majesco Entertainment Company (NASDAQ: COOL),
publisher of the leading ZumbaŽ Fitness video game franchise
that has sold more than nine million copies worldwide, announced
today that ZumbaŽ Kids is expected to launch this Christmas on
Kinect™ for Xbox 360Ž and Wii™. Featuring a range of dance
styles, creative mini-games, customization and chart-topping
hits from Justin Bieber and Willow Smith, this engaging
interactive experience is packed with gameplay to keep kids
moving!
Based on the global dance-fitness brand that pioneered “exercise
in disguise,” ZumbaŽ Kids brings kids aged 7 to 12 together to
play and express themselves with routines and activities
custom-designed for them. Kids can build self-confidence and
discover new rhythms as they move to over 20 different dance
styles—more than any other kids game! With 170 million children
under 18 now estimated to be overweight*, ZumbaŽ Kids is an
ideal solution to get kids off the couch with motion-based fun
that helps them stay healthy and fit.
“Zumba’s benefit-driven brand pillars are infused throughout
their kid-focused specialty program that lends itself perfectly
to a fun and differentiated interactive game,” said Jesse
Sutton, chief executive officer, Majesco Entertainment. “We will
continue to explore new ways to expand our leading game
franchise across demographics and platforms as we identify
promising market opportunities.”
“ZumbaŽ Kids makes exercising fun and is a step in the right
direction toward combating and preventing childhood obesity,”
said Alberto Perlman, co-founder and CEO of ZumbaŽ Fitness.
“With millions of children facing weight issues around the
world, we are introducing a high-energy video game to the market
that we hope will help decrease the global obesity epidemic and
provide kids with a new opportunity to move and get fit. It’s
the perfect opportunity to replace snacking on chips and soda
with something healthy and fun.”
Additional ZumbaŽ Kids features include:
Energizing Music: Rock out to a beat-driven soundtrack featuring
30 songs from kid-favorite artists like Justin Bieber, Willow
Smith, and Ozomatli, plus classics like Wipeout and a range of
fun ZumbaŽ original tracks.
Gameplay Modes: Kids can dig into four different game modes
including Quick Play, Full Class and Family Jam that features a
guest appearance from celebrity ZumbaŽ instructor Gina Grant and
her daughters Anaya and Maliah.
Upbeat Mini-Games: Mix up the fun with four motion-based
mini-games that let kids go freestyle, mimic animals, freeze
dance and power-up the music, alone or with friends.
Cool Customization: Kids can show off their personal flair by
making the game their own.
Fun Rewards: Unlockable goodies like bonus videos, stickers and
buttons keep kids motivated and moving.
Jam Together: Multiplayer support for two players on Kinect for
Xbox 360 and four players on Wii™ lets kids party together with
friends and family.
Developed by Zoë Mode, ZumbaŽ Kids is expected to release this
Christmas on Kinect for Xbox 360 and Wii™.
*Source: WHO Library Cataloguing-in-Publication Data:
Population-based approaches to childhood obesity prevention,
2012