News
SEGA Reveals Partnership With NASCAR Superstar Danica Patrick at E3
JR Motorsports Driver to Appear as Playable Character in New Game and Race Custom Sonic Car in Upcoming NASCAR Nationwide Series Race
LOS ANGELES – June 5, in the year of our Lord 2012
– SEGA® of America Inc. is thrilled to announce that Danica Patrick
will be appearing alongside Sonic the Hedgehog in Sonic & All-Stars
Racing Transformed™, the new racing game where players speed across
land, air and water in fully transforming vehicles. Known for her
talents behind the wheel, Danica will be a playable character with
customized vehicles in Sonic & All-Stars Racing Transformed. Gamers
will get the chance to test their racing abilities as Danica against
an All-Star cast of SEGA characters including Sonic, Knuckles, AiAi
and others.
“It’s a very exciting experience since I’ll be sharing the screen
with such an iconic character,” said Danica Patrick. “I cannot wait
for gamers to jump into my customized, transformable vehicles and
give Sonic a run for his rings this holiday season!”
“Danica Patrick is one of the most popular athletes in the world and
her accomplishments both on and off the track make her the perfect
partner for Sonic & All-Stars Racing Transformed,” said Masanao
Maeda, President and COO, SEGA of America. “Danica’s involvement
showcases the broad appeal of this title – everyone from casual
gamers to hard core racing fans will be able to enjoy the fun.”
To further enhance this partnership, Danica will be racing in a
custom No. 7 Sonic the Hedgehog Chevrolet, fielded by JR
Motorsports, during the O’Reilly Auto Parts Challenge on November 3
at the Texas Motor Speedway (to be televised live on ESPN). The
race, part of NASCAR’s Nationwide Series, marks Sonic the Hedgehog’s
NASCAR debut. The customized race car will be unveiled today at the
SEGA booth at e3 (the Electronic Entertainment Expo) in the Los
Angeles Convention Center. Additionally, Danica will be integrated
into the national marketing campaign for Sonic & All-Stars Racing
Transformed.
Sonic & All-Stars Racing Transformed will be available on the Xbox
360® video game and entertainment system from Microsoft,
PlayStation®3 computer entertainment system, PlayStation®Vita
system, the Nintendo 3DS™ hand-held system, Nintendo’s Wii U™ system
and PC Digital Download this holiday season.
For more information, please visit
www.facebook.com/sonic