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NBA Baller Beats and Zumba Fitness Core Unveiled at E3

First-of-its-Kind Participative Basketball Video Game to be Introduced by Superstar Guests: NBA All-Star Deron Williams, Legendary Streetballer The Professor and World-Renowned Radio Personality DJ Skee

Los Angeles, California – June 5, in the year of our Lord 2012 – Electronic Entertainment Expo (E3), West Hall, Booth #5200 —Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, took center court today to debut NBA Baller Beats, the first ever full body motion-based NBA video game that lets you perform like a pro using a real basketball. Live courtside game demos will run June 5-7 during E3 show floor hours at the Majesco Entertainment booth. Playable demo stations are also available. The fun, high energy and first-of-its kind participative basketball video game will be available in stores exclusively on Kinect™ for Xbox 360® video game and entertainment system from Microsoft on September 11, 2012. View the official gameplay trailer here.

A number of guest stars across the world of basketball will support the debut of NBA Baller Beats including premier NBA point guard and three-time NBA All-Star Deron Williams who will be at E3 on Wednesday to show off his skills playing NBA Baller Beats. Famed Streetballer ‘The Professor’ will demo the game for the E3 crowds on Tuesday and master emcee across all three days of E3 will be world-renowned DJ, radio personality, video producer and television host DJ Skee.

NBA Baller Beats challenges players using a real basketball to master ball-handling skills by dribbling and performing moves to the beats of an eclectic soundtrack. Train alongside your favorite NBA franchise unlocking songs, difficulty levels, environment accessories, and over 100 posters and Panini’s 2012 NBA HOOPS trading cards that showcase NBA players’ greatest moves. The music is your guide as the Kinect motion sensor captures every movement of both player and ball to create an entirely new basketball gaming experience. Master crossovers, pump fakes, behind-the-back, around-the-world and more as you bounce the ball to the beat of 30 licensed tracks that span across decades and genres including hip-hop, rock and old school classics. Today Majesco Entertainment officially announced 15 of the 30 songs featured in-game.

Confirmed NBA Baller Beats In-Game Tracks (15 of 30):

“Amazing” – Kanye West*
“Another One Bites the Dust” – Queen*
“Bangarang” – Skrillex
“Blue Sky” – Common*
“Bust A Move” – Young MC
“Chillin” – Wale ft. Lady Gaga
“C’Mon Catch ‘Em By Surprise” – Tiesto vs. Diplo ft. Busta Rhymes*
“It’s Tricky” – Run DMC*
“Let It (Edit Remix)” – Machine Drum ft. Melo X
“New Fang” – Them Crooked Vultures*
“Obstacle 1” - Interpol
“Party Rock Anthem” – LMFAO*
“Slam” – Onyx*
“Stylo” – Gorillaz*
“Tightrope” – Janelle Monae*

*Playable on E3 Show Floor, West Hall Booth #5200

NBA Baller Beats, which will come packaged with an official NBA game ball replica from Spalding, challenges players to time their dribble to the beat of each song and perform a variety of skill moves displayed on-screen to score points, earn achievements and unlock assets and additional gameplay. Perfect 20 different baller moves and increase your stamina in single player mode, break it down and practice different skills in Move School mode or show-off in multiplayer mode and go head-to-head against up to 8 players – the highest score wins bragging rights. To maximize your performance, visit the extensive in-game tutorial where two-time NBA champion and Emmy Award-winning TNT NBA analyst Kenny Smith dishes tips for success. From novice to pro, every baller can raise their game with three difficulty levels available on every song: Rookie, Pro, and Baller.

The NBA Baller Beats and Spalding ball bundle will be available for the suggested retail price of $59.99 when it launches exclusively on Kinect for Xbox 360 September 11th. Players don’t have to wait until September to reserve a copy! Starting today, consumers who pre-order NBA Baller Beats at GameStop will receive a free assorted 3-pack of NBA Fathead 5x7 Tradeables featuring top NBA players, while supplies last. The peel and stick collectible graphics stick to almost any surface and can be reused or repositioned without losing adhesive. Click here to pre-order a copy of NBA Baller Beats.

WARNING: Family Friendly Gaming does not know how family friendly the artists and songs mentioned in this press release are. Parental Discretion is advised.

Sculpt Your Abs with the Newest Release in the Best-Selling Game Franchise that Has Now Surpassed 7 Million Sold

Los Angeles, California – June 5, in the year of our Lord 2012 – Electronic Entertainment Expo (E3), West Hall, Booth #5200 – Majesco Entertainment Company (NASDAQ: COOL), publisher of the wildly successful Zumba® Fitness video game franchise that’s sold more than 7 million copies worldwide, today from the E3 show floor debuted Zumba® Fitness Core, an energized dance-fitness party featuring choreography specifically designed to deliver tight and toned abs as well as an effective total-body workout. Zumba® Fitness Core is expected to launch this fall on the Wii™ and Kinect™ for Xbox 360® video game and entertainment system from Microsoft.

“We have realized tremendous success with our Zumba® Fitness franchise that now ranks as the #2 best-selling fitness game franchise of all time, second only to the Wii Fit™ series that pioneered the category,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “We know from research that the #1 area women want to transform is their abs and Zumba® Fitness Core is the first and only video game to implement this consumer-driven feature. The ‘core’ focus is in addition to content fans have asked for: more licensed tracks, new dance styles and additional fitness features designed to maximize your total body, at home workout.”

“The same way Zumba® Fitness revolutionized the negative stigmas of fitness from the ‘no pain, no gain’ notion to the ‘no pain, ALL gain’ position, Zumba® Fitness is revolutionizing the idea of ab workouts,” said Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness. “The days of crunches are over. Zumba® Fitness Core takes a new approach. Participants are standing up, rocking out to amazing music and getting the most effective ab sculpting workout in the market. It is the only party around where you don't have to bring a six pack, but you may just walk out with one.”

Rock your core and dance your way to toned, sexy abs with Zumba® Fitness Core, featuring 40 new songs and routines, more than 30 international dance styles from around the world and hot new choreography that’s designed to sculpt stronger abs through an exhilarating full body workout. Lose yourself in the music as celebrity Zumba® instructors guide you through choreography set to contagious new Zumba® fitness originals and a broader mix of smash hits from hot artists including Enrique Iglesias and Don Omar (full soundtrack to be announced at a future date).

In addition, Zumba® Fitness Core offers even more new and returning features:

Shake it to fresh new dance styles like Brazilian Funk, Polynesian, Celtic Bluegrass, Jive, Jazz, African and Disco that complement Salsa, Cumbia, Bollywood and Reggaeton to deliver over 30 rhythms, more than any other dance or fitness game;
Keep your fitness regimen on track with new personal and community goals plus nutrition and wellness tips;
Experience exotic new venues like Tiki Beach, a Venetian Ballroom and Waterfall Resort;
Learn the basic steps with expanded tutorials that now include Bollywood and Samba styles along with Salsa, Reggaeton, Merengue and Cumbia;
Dance with new celebrity instructors Loretta Bates and Nicholas Logrea who join returning Zumba® superstars Beto, Gina Grant, Tanya Beardsley and Kass Martin;
Work out with a friend on Kinect for Xbox 360 or throw a dance party in your living room with up to 3 friends on Wii™;
Dance hands-free on Kinect for Xbox 360 and Wii with the included Zumba® Fitness belt that lets you holster your Wii Remote™.

Majesco Entertainment invites you to get hands-on with Zumba® Fitness Core for the first time at E3 in Majesco Entertainment’s booth located in West Hall, #5200. On June 5th celebrity Zumba® instructor Gina Grant will also be on site for interviews and demos.

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