News
Majesco Entertainment and FremantleMedia Enterprises Announce American Idol Games
EDISON, N.J., – June 13, in the year of our Lord 2012
– Majesco Entertainment (NASDAQ: COOL), an innovative provider of
video games for the mass market, and FremantleMedia Enterprises
(FME), the commercial and brand extension arm of FremantleMedia,
today announced a strategic partnership to develop and produce
interactive games based on the Emmy nominated American Idol
television series. Under the terms of the partnership, Majesco
receives the exclusive rights to publish games in North America.
“American Idol created the reality television singing competition
format that defined an entire genre and grew into a massive pop
culture phenomenon,” said Jesse Sutton, Chief Executive Officer,
Majesco Entertainment. “This exciting entertainment brand has a
loyal and active fan base that has generated billions of votes since
the series launched. That kind of unprecedented engagement offers a
unique opportunity for us to introduce new interactive experiences
that develop those social connections.”
“Majesco’s expertise in creating casual and family oriented titles
made them the perfect partner for our biggest brand, American Idol,”
added Naz Cuevas, Senior Manager, Consumer Products, Hardlines,
FremantleMedia Enterprises.
American Idol is produced by 19 Entertainment, a division of CORE
Media Group and FremantleMedia North America.
Additional details of the American Idol game will be announced at a
future date. For more information about Majesco’s exciting line of
products, please visit:
www.majescoent.com.