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Universal City, California, June 5, in the year of our Lord 2012 – The colorful and captivating world of Dr. Seuss bursts onto the screen as never before on August 7, 2012 in the hilarious and captivating adventure, Dr. Seuss’ The Lorax from Universal Studios Home Entertainment. Available on Blu-ray™ 3D Combo Pack and Blu-ray™ Combo Pack -- both featuring DVD, Digital Copy and UltraViolet™ so you can watch it anytime, anywhere -- Dr. Seuss’ The Lorax is non-stop family fun that includes three delightfully entertaining mini movies not shown in theaters,available only on the Blu-ray™ Combo Packs. The film will also be available on DVD and Digital Download.

Dr. Seuss’ The Lorax transports viewers into a fantastical landscape imagined by Dr. Seuss and vividly brought to life by Chris Meledandri and his acclaimed filmmaking team at Illumination Entertainment. Directed by Chris Renaud from a screenplay adapted by Ken Daurio and Cinco Paul from the 1971 children’s classic, the film is an imaginative journey that begins in the town of Thneedville, where a boy searches for the one thing he knows will win the heart of his dream girl. But in order find it, he must discover the story of the Lorax, the often grumpy but loveable protector of Truffula Valley, in an exciting adventure filled with comedy and heart that USA Today’s Claudia Puig calls, “The right blend of funny, silly, and sweet.”

Danny DeVito lends his unmistakable voice to the Lorax, the remarkable creature who “speaks for the trees,” with Ed Helms as his enigmatic nemesis, the Once-ler. The all-star cast also includes Zac Efron as Ted, an idealistic 12-year-old searching for the Lorax; Grammy® Award winner Taylor Swift as Audrey, the girl of Ted’s dreams; Rob Riggle as the villainous O’Hare; Jenny Slate as Ted’s protective mother; and five-time Emmy® Award winner Betty White as Ted’s wise Grammy Norma.

One of the best-selling children’s book authors of all time, Theodor “Dr. Seuss” Geisel created more than 40 cherished books that have been published in 95 countries and 17 different languages, selling more than half a billion books worldwide. The Lorax, which Geisel named his favorite work, is included on the “Educator’s All Time Top 20 List of Children’s Books.”

Dr. Seuss’ The Lorax Combo Packs contain a Blu-ray™, DVD and a Digital Copy of the film compatible with iTunes®, iPad®, iPhone®, iPod™, Android (or select online retailers), as well as UltraViolet™. UltraViolet™ is the revolutionary new way for consumers to collect movies and TV shows in the cloud to instantly stream and download to computers, tablets and smart phones. Consumers can now truly enjoy their movies anytime, anywhere on the platform of their choice.

BLU-RAY 3D COMBO PACK AND BLU-RAYTM COMBO PACK BONUS FEATURE EXCLUSIVES

MINI MOVIES
Serenade -- Two Bar-ba-loots -- one love shy and the other suave and confident -- battle for the heart of their would-be sweetheart with the help of a colorful cast of characters, including the Humming-Fish and Swomme-Swans.
Wagon-Ho—Two Bar-ba-loots take The Once-ler’s wagon on a ride they won’t soon forget.
Forces of Nature—Determined to scare The Once-ler out of Truffula Valley, The Lorax decides to create the illusion of ominous forces of nature.

MAKING OF THE MINI MOVIES—Go behind the scenes at Illumination Mac Guff to see the joys and challenges of continuing the characters’ stories in the dynamic format of the mini movie.
DELETED SCENE
SEUSS TO SCREEN—A fascinating look into the translation of Seuss’ iconic style from book into the big feature film canvas.
SEUSS IT UP!— A great tutorial on how to draw the Lorax, a Humming-Fish and a Bar-ba-loot in the unique Seuss style.
TRUFFULA RUN—The player moves left and right to avoid obstacles while attempting to pick up berries with modes for easy, medium and hard. As difficulty increases, the player will have more obstacles to avoid.
“LET IT GROW” SING ALONG— Karaoke-style sing along to the end credit version of Let It Grow.
FEATURE COMMENTARY WITH CO-DIRECTORS CHRIS RENAUD & KYLE BALDA
ONCE-LER’S WAGON— While the Once-ler is away peddling his wares, the curious forest creatures have fun with his belongings. Users can select an item for the creatures to mimic or play with and then watch the adorable antics of all the forest friends.

BONUS FEATURES EXCLUSIVELY ON THE BLU-RAYTM:

GET OUT OF TOWN—In this game, the player must help Ted navigate through town on his scooter in order to make it to the Lerkim and meet the Once-ler. At the end of each level, Ted must solve an obstacle puzzle to advance to the next section. There are three levels and three puzzles to complete to win the game.
O’HARE TV— Watch the Lorax with hilarious commercial interruptions courtesy of O’Hare TV.
EXPEDITION TO TRUFFULA VALLEY—Explore and navigate within the Truffula Valley to learn more about how the characters and creatures come to life.

ADDITIONAL EXCLUSIVE COMBO PACK FEATURES

· ULTRAVIOLET™—The revolutionary new way for consumers to collect movies and TV shows, store them in the cloud, and download and stream instantly to computers, tablets and smartphones. Currently available in the United States only.

· DIGITAL COPY—Viewerscan redeem a digital version of the full-length movie from a choice of retail partners to watch on an array of electronic and portable devices.

uHEAR™: Never miss another line of dialogue with this innovative feature that instantly skips back a few seconds on your Blu-ray™ disc and turns on the subtitles to highlight what you missed.

· pocket BLU™ APP—The popular free pocket BLU™ app for smartphones is now even better with newly updated versions for iPad®, Android™ tablets, PC and Macintosh computers, with features made especially to take advantage of the devices’ larger screens and high resolution displays.

Advanced Remote Control: A sleek, elegant new way to operate your Blu-ray™ player. Users can navigate through menus, playback and BD-Live™ functions with ease.
Video Timeline: Users can easily bring up the video timeline, allowing them to instantly access any point in the film.
Mobile-To-Go: Users can unlock a selection of bonus content with their Blu-ray™ discs to save to their device or to stream from anywhere there is a Wi-Fi network, enabling them to enjoy content on the go, anytime, anywhere.
Browse Titles: Users will have access to a complete list of pocket BLU™-enabled titles available and coming to Blu-ray™. They can view free previews and see what additional content is available to unlock on their device.
Keyboard: Entering data is fast and easy with your device’s intuitive keyboard.

SYNOPSIS

The imaginative world of Dr. Seuss comes to life like never before in this visually spectacular adventure from the creators of Despicable Me! Twelve-year-old Ted will do anything to find a real live Truffula Tree in order to impress the girl of his dreams. As he embarks on his journey, Ted discovers the incredible story of the Lorax, a grumpy but charming creature who speaks for the trees. Featuring the voice talents of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White, Dr. Seuss’ The Lorax is filled with hilarious fun for everyone!

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment.

For more information, please visit www.theloraxmovie.com.

CAST AND FILMMAKERS

Cast: Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White
Based on the Book by: Dr. Seuss
Screenplay By: Cinco Paul & Ken Daurio
Executive Producers: Audrey Geisel, Ken Daurio, Cinco Paul
Produced By: Christopher Meledandri, Janet Healy
Directed By: Chris Renaud
Co-directed By: Kyle Balda
Music By: John Powell
Edited By: Ken Schretzmann ACE, Claire Dodgson, Steven Liu
Art Director: Eric Guillon
Production Designer: Yarrow Cheney

TECHNICAL INFORMATION

BLU-RAY™ 3D COMBO PACK
Street Date: August 7, 2012
Copyright: 2012 Universal Studios. All Rights Reserved.
Selection Numbers: 61123232 (US), 61123231 (Canada)
Running Time: 1 hour 27 minutes
Layers: BD-50
Aspect Ratio: Widescreen 1.85:1
Rating: PG for brief mild language
Languages/Subtitles: English SDH, Spanish, French
Sound: English DTS-HD Master Audio 5.1/DD DVS 2.02, Spanish DTS Digital Surround 5.1, French DTS Digital Surround 5.1(Canadian), Bonus Audio (English) DTS Surround 5.1/Dolby Digital 2.0

BLU-RAY™ COMBO PACK
Street Date: August 7, 2012
Copyright: 2012 Universal Studios. All Rights Reserved.
Selection Numbers: 61120933 (US), 61122759 (Canada)
Running Time: 1 hour 27 minutes
Layers: BD-50
Aspect Ratio: Widescreen 1.85:1
Rating: PG for brief mild language
Languages/Subtitles: English SDH, Spanish, French
Sound: English DTS-HD Master Audio 5.1/DD DVS 2.02, Spanish DTS Digital Surround 5.1, French DTS Digital Surround 5.1(Canadian), Bonus Audio (English) DTS Surround 5.1/Dolby Digital 2.0

DVD
Street Date: August 7, 2012
Copyright: 2012 Universal Studios. All Rights Reserved.
Selection Numbers: 61118810 (US), 61122758 (Canada)
Running Time: 1 hour 27 minutes
Layers: DVD-9
Aspect Ratio: Anamorphic Widescreen 1.85:1
Rating: PG for brief mild language
Languages/Subtitles: English SDH, Spanish, French
Sound: English Dolby Digital 5.1, Spanish Dolby Digital 5.1, French Dolby Digital 5.1 (Canadian), Bonus Audio (English) Dolby Digital 2.0