News
2K Sports Invites Fans to Uncover The Cover of NBA 2K13
Facebook application to reveal clues about cover for next installment of top-selling and top-rated basketball simulation*
New York, NY – June 20, in the year of our Lord 2012
– 2K Sports today announced the launch of the “Uncover The
Cover” Facebook application, which will engage the 2K Sports online
community and reveal some big clues about the cover of NBA 2K13, the
next installment of the top-rated NBA video game simulation
franchise twelve years running.
The Facebook application will start with the clues concealed behind
puzzle pieces. In order for pieces to be removed and the clues to
the cover revealed, fans are encouraged to tweet about NBA 2K13
using the hashtag #UncoverNBA2K. The more tweets that are made
containing the hashtag, the more pieces of the puzzle will be
removed.
Fans can check the NBA 2K13 Facebook page to see the current state
of the image and the effects their tweets are having in real-time.
Once the cover is unveiled, fans will be able to download the final
poster art file as wallpaper.
The Facebook application represents a significant departure from the
traditional 2K Sports cover reveal, and will leverage the company’s
sizeable social media following. For the first time in the company’s
history, fans will play a decisive role in announcing the cover.
Fans can begin tweeting #UncoverNBA2K today and view the app’s
progress in real-time on
http://2kgam.es/UncoverNBA2K.
Developed by Visual Concepts, a 2K Sports studio, NBA 2K13 is not
yet rated by the ESRB and will be available on October 2, 2012 for
the Xbox 360® video game and entertainment system from Microsoft,
PlayStation®3 computer entertainment system, PSP®
(PlayStation®Portable) system, Wii™ system and Windows PC. A Wii U™
version of NBA® 2K13 will be available in the launch window, at a
later date.
2K Sports is a division of 2K, a publishing label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO).
*According to 2008 - 2012 Gamerankings.com and The NPD Group
estimates of U.S. retail video game sales through May 2012.
Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered
trademarks of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer
Entertainment Inc.
Nintendo trademarks and copyrights are properties of Nintendo.
All trademarks and copyrights contained herein are the property of
their respective holders.