News
Sonic Speeds to New Heights this Christmas Season
SAN FRANCISCO (October 27, in the year of our Lord 2011)
–SEGA® of America, Inc. today announced that Sonic Generations™
has exceeded all previous pre-order records from the 20-year
Sonic catalog, making it the most anticipated title in Sonic the
Hedgehog’s iconic history. The company also announced that,
celebrating two decades of the iconic blue blur, SEGA has
invested in a number of high-profile brand initiatives
surrounding the anniversary and the game itself. Sonic
Generations has already been extremely positively received by
critics: earning the
E3 Silver Medal Award for the PS3, and earning the highly
competitive
front cover for issue #47.
“Sonic Generations is the ultimate title to cap off Sonic’s 20th
anniversary and we have put our full support behind it with a
number of truly amazing initiatives,” said Alan Pritchard,
Executive Vice President of Sales & Marketing at SEGA of
America. “This year is a milestone for Sonic and we want to make
sure this is the best title that Sonic fans, old and new, have
been waiting for.”
The campaign began with the colossal 20th anniversary
celebration for the game’s fans, Sonic Boom, which saw over
1,000 people singing Happy Birthday to Sonic and reunited the
original development team of the game. The celebrations will
continue with the following large-scale initiatives that will
lead to the culmination of Sonic’s 20th anniversary year and the
release of the upcoming videogame:
· Six Flags Partnership, throughout October: Nationwide theme
park brand implementation with Sonic Generations game zones for
hands-on experience and marketing messaging across the Six Flags
Digital Networks.
· Sonic Generations of Skate, October 22: The nationally
broadcast (November 25 on FOX Sports Net) professional
skateboarding tournament featuring legendary skaters Steve
Caballero, Tony Hawk, Pierre Luc Gagnon, Andy Macdonald, Mitchie
Brusco and more, united skateboarders from multiple generations
to compete in an event celebrating Sonic Generations and Sonic’s
20th Anniversary. (Venice Beach, CA)
· Custom Sonic Playground, October 28: SEGA and KaBOOM! have
partnered to build a custom Sonic-themed playground for kids in
East Oakland, CA at the Youth UpRising community center.
(Oakland, CA)
· Macy’s Thanksgiving Day Parade – November 24: Modern Sonic
will be making his debut as a helium balloon in this year’s
parade. In 1993, Classic Sonic was the first-ever video game
character in the annual event. (New York, NY)
Sonic Generations will be released for the Xbox 360® video game
and entertainment system from Microsoft, PlayStation®3 computer
entertainment system and Windows PC digital download on November
1, 2011 nationwide. The game will be available for Nintendo 3DS™
on November 22, 2011.
For more information about the game, please visit
www.sega.com/sonicgenerations