News
SEGA of America Building Custom Sonic the Hedgehog Playground
SEGA of America Partners with KaBOOM! and Youth UpRising to Build Custom Sonic the Hedgehog Playground for the Children of East Oakland
San Francisco, CA (October 13, in the year of our Lord
2011) – In celebration of Sonic the Hedgehog’s 20th
Anniversary, SEGA® of America, Inc. has partnered with KaBOOM!
and Youth UpRising to bring the spirit of Sonic the Hedgehog and
the joy of play to the community of East Oakland by designing
and building a custom playground inspired by the iconic blue
hedgehog.
On October 28th, volunteers from SEGA of America and members of
the local community will construct the new playground in just
one day. The playground will be designed by the very kids who
will be enjoying it, making this new play space very special for
the entire community. The space will provide more than 400
children in the East Oakland community with a safe place to
play, creating an inspirational and fun location for all to
enjoy for years to come.
“SEGA is very excited to partner with KaBOOM! to bring an
amazing and unique new play-space to the kids of Youth UpRising
and East Oakland,” says Marcella Churchill, Director of
Marketing at SEGA of America. “There could not be a better way
to celebrate Sonic the Hedgehog’s 20th Anniversary than to
continue his message of energy, fun and play among the community
with this playground and partnership."
“We’re excited to be working in conjunction with SEGA and Youth
UpRising to provide children in Oakland with a new playground,”
said Darell Hammond, KaBOOM! Founder and CEO. “Every child
deserves to have a great place to play and with the new
playground in Oakland KaBOOM! will move one step closer to our
vision of a great place to play within walking distance of every
child in America.”
To cap off Sonic’s 20th Anniversary, SEGA’shighly anticipated
new title, Sonic Generations™, will be released this Winter. The
game features Sonic the Hedgehog, as both the much loved classic
1991 character and the modern-day video game hero he has become.
In this exciting fast-paced adventure set across three defining
eras of Sonic the Hedgehog, Sonic speeds through all new stages
inspired by the most iconic environments from his 20 year
history; playing as Classic Sonic and Modern Sonic in all new,
re-imagined stunning levels. Sonic Generations will be available
on November 1, 2011 for the PlayStation®3 computer entertainment
system and the Xbox 360® video game and entertainment system
from Microsoft, and this winter for the Nintendo 3DS™.
SEGA’s Sonic the Hedgehog playground will open for play the day
of the Sonic Generations™ American launch date, Tuesday,
November 1st . at Youth UpRising, located at 8711 MacArthur
Blvd, Oakland, CA 94605.
For more information about SEGA or Sonic Generations, please
visit www.sega.com.
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