News
FIFA 12 Scores with Unprecedented Opening Sales and Record Online Play
Highest Rated Sports Videogame Of This
Console Generation
Record 3.2 Million Units Sold-Through In Less Than One Week
Almost 350,000 Fans Connect To FIFA Ultimate Team Early
Web-Start
REDWOOD CITY, Calif. – October 4, in the year of our
Lord 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today
announced the most successful launch in EA SPORTS history as EA
SPORTS™ FIFA 12 hit store shelves and online retailers across
the globe. Critical accolades have rolled in for the highest
rated sports videogame of this console generation^, and fans
around the world have already played more than 200 million
minutes of online games of FIFA 12.*
Based on internal estimates since its September 27 launch in
North America and September 30 worldwide, FIFA 12 has
sold-through an estimated 3.2 million units across all consoles
worldwide**, making it the biggest launch in the history of
sports videogames and the biggest videogame launch of 2011 to
date. These are preliminary EA estimates. EA plans to provide
further information regarding sales of FIFA 12 during its
earnings call for the second quarter of fiscal year 2012.
“FIFA 12 is a stunning achievement by our team at EA Canada,”
said Andrew Wilson, Executive Vice-President of EA SPORTS. “The
massive FIFA online community has overwhelmingly connected to
the new live services in the game, including EA SPORTS Football
Club, and we intend to keep them engaged all season long as FIFA
12 follows the heartbeat of the football season.”
Other notable achievements from the game’s record-breaking
launch include:
· FIFA 12 sell-through is estimated to be up approximately 23
percent over last year’s record-breaking launch.
· FIFA 12 for iPhone and iPad has already sold 879,000 units,
and achieved the Top Grossing App for iPhone on 30 worldwide
storefronts.
October 1, 2011 was the busiest day for online gaming in EA
SPORTS history. Fans registered more than 10 million EA SPORTS
game sessions, including almost eight million game sessions of
FIFA 12.
· Almost 350,000 fans engaged in the early web-start for FIFA 12
Ultimate Team via easportsfootball.com, and more than 14 million
trades have already occurred within the Ultimate Team mode. For
the first time ever, FIFA Ultimate Team is available on disc for
fans to enjoy the thrill of building, managing and playing with
their ultimate team of football superstars.
· The launch of FIFA 12 also saw the introduction of EA SPORTS
Football Club – the heartbeat of FIFA 12. Millions of fans
around the world have already pledged their allegiance to their
favourite team through the Support Your Club feature. To date,
the clubs with the most supporters*** are:
Manchester United – 241,767 supporters
FC Barcelona – 144,709 supporters
Arsenal – 131,305 supporters
Real Madrid – 126,806 supporters
Liverpool – 118,182 supporters
FIFA 12 brings to the pitch the game-changing new Player Impact
Engine, and revolutionary gameplay innovations inspired by the
real-world game, including all-new Precision Dribbling, Tactical
Defending, and Pro Player Intelligence. Plus, new live services
and breakthrough social experiences like EA SPORTS Football Club
and FIFA Ultimate Team deepen fans’ connection to the real-world
game, their favorite club, and their friends, rivals and
millions of other players around the world in the massive FIFA
online community.
FIFA 12 is localized into 18 languages and available in 51
countries. It is available for the PlayStation®3, Xbox 360®, PC,
Mac, Wii™, PlayStation®2, Nintendo 3DS™, PSP®
(PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch.
The game is available for digital download on PC at
www.origin.com.
FIFA 12 is rated E for everyone by the ESRB and Pegi 3+. For the
latest news on FIFA Soccer 12 join more than six million fans in
the EA SPORTS FIFA community at
http://www.facebook.com/easportsfifa.
^ Source - metacritic.com as of October 3, 2011
*according to internal data sources as of October 2, 2011
** according to internal sales data as of October 2, 2011.
*** according to internal data sources as of October 3, 2011