News
Bearville.com Passes 20 Million Avatars
Quebec City, Canada - September 1, in the year of our
Lord 2011 -- Frima Studio and Build-A-Bear-Workshop®
announced today that Bearville.com™, the online virtual world
extension of the Build-A-Bear Workshop brand, has surpassed 20
million avatars. Bearville™ is a premier virtual world
experience for children, families and fans of the
Build-A-Bear-Workshop brand. Co-developed and maintained with
Frima Studio, the leading independent game developer in Canada,
Bearville is a free online virtual world and entertainment
destination where Guests bring their furry friends to life,
interact with other users, play games, take on virtual jobs, buy
virtual items and explore.
Since its launch in 2007, Bearville has entertained millions of
young fans and earned a spot as one of the top children’s
virtual worlds. With exciting adventures, avatar customization
and mini-games, Bearville has solidified Build-A-Bear Workshop
as a leader in kids interactive entertainment. With the success
of Bearville, the company continues to extend its brand from
retail shops into e-commerce, online virtual worlds, mobile
entertainment apps, and more.
“We’re extremely proud to reach the twenty million avatar
milestone with Bearville and are thankful to all of our loyal
fans who visit the virtual world each day,” commented Maxine
Clark, Founder and Chief Executive Bear of
Build-A-Bear-Workshop. “This achievement reinforces our
commitment to provide a fun, interactive experience for our
guests.”
“Frima Studio has been a critical partner for us in developing
the online world on Bearville.com. From concept to twenty
million Guests, Frima has been with us every step of the way,”
noted Dave Finnegan, Chief Information Bear,
Build-A-Bear-Workshop. “Their strategic partnership, creative
thinking and technical expertise have been essential to the
success of Bearville.”
“This has been an exciting project for us from the start and
we’re honored to have been a trusted partner of
Build-A-Bear-Workshop for almost five years now,” remarked Steve
Couture, CEO, Frima Studio. “Bearville is one of our biggest
projects here at Frima, an incredible family brand and a very
forward thinking entertainment company.”
About Bearville
Bearville now offers a diverse and active virtual world with
over 100 different mini-games to play. Children across the world
enjoy Bearville and learn the value of teamwork and responsible
behavior as they can choose from dozens of different in-game
jobs to earn a Bear Bills® salary while having fun. Job options
include waiter, fashion designer, teacher, banker and many more.
Bearville Guests can also participate in events like Camp Happy
Heart (Summer), the Kooky Spooky Fun House (Halloween), the
North Pole (Holidays) and visit exciting locations like the
Bearville Zoo. New games, events, items and locations are being
added nearly every week. For more information about Bearville
simply visit:
Bearville.com.